Did you know that 60% of newly-launched products may not perform well because they fail to represent or actually offer something, their customers really want?
This is the era of personalization. Using personalization you can efficiently attract new customers and retain existing customers. These days, a one-size-fits-all approach generally doesn’t work.
Personalization starts with customer segmentation, which is the practice of grouping customers based on features like age, gender, interests, and spending habits. We do this so we can customize our marketing approaches for each customer group.
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