Lenses aren’t just for making your selfies better — they can also be used as an effective tool for marketing and promotion. This has been primarily noticed by musicians, who are making use of this immersive medium to bring their songs digital and worldwide.
You may be wondering, are the musicians themselves making these Lenses? It may come as a surprise to know that many Official Lens Creators are actually the masterminds behind these AR experiences, merging the Lens market with big names like Megan Thee Stallion, Green Day, and Dua Lipa — an artist from any genre can have a Lens (The Bee Gees even have one!)
Continue reading Pop Star to Snap Star — a Look Into Snapchat’s Celebrity Lenses