Jasper AI Review (2024 Update!): Is It Worth The Hype?

As a business owner, you might have wondered how artificial intelligence can help you in your marketing efforts.

With tools like Jasper, you can achieve speed and performance to boost your marketing activities.

Jasper is an AI-based tool that can generate different types of content such as articles, product descriptions, social media ads, and landing page copy.

It was launched in 2021 as Jarvis and has evolved over time.

With its excellent content generation ability, it’s a good tool for marketers, entrepreneurs, and content creators.

It is built to understand the context of user input and generate text that sounds natural. Jasper has readymade templates for product descriptions, paragraphs, creative stories, blog posts, social media ads, and other use cases.

It is built on top of the GPT-4 model, which is the most powerful language model currently available. But it’s not the only model it uses.

Jasper uses other large language models that are geared specifically toward marketing needs. This is what makes it an excellent tool for marketers.

It combines the capabilities of GPT-4 with its proprietary AI engine and creates accurate and relevant content for marketers and entrepreneurs.

Quick Verdict

I tested Jasper thoroughly and my verdict is that it is indeed an excellent AI-based marketing tool. It offers several templates for different use cases. Plus, it has a user-friendly interface that’s easy for new users.

It integrates easily with over 5000 tools such as Google Docs, Zapier, Surfer SEO, Chrome, and many others.

With its advanced language models, it’s able to deliver customized outputs for each case, which makes it an amazing content generation tool.

Key Features of Jasper AI

  • Jasper uses GPT-4, which is the most powerful language model to generate accurate and high-quality content.
  • It can generate content for a variety of use cases such as articles, blog posts, product descriptions, sales copy, social media posts, and others.
  • Jasper understands and makes use of your brand voice so the tone of your content stays uniform across multiple channels.
  • Jasper lets you collaborate with multiple users so all members of your team can work on content creation within the same platform.
  • It seamlessly integrates with many popular tools such as WordPress, Shopify, Google Docs, and Chrome.
  • It has several readymade templates so you can create content quickly and easily.
  • Jasper comes with several add-on features such as a plagiarism checker (to check for plagiarism) and a content calendar (to schedule your content).
  • It offers APIs so if you’re a developer, you can use Jasper with your apps.

What is Jasper AI

Jasper AI is a dynamic AI platform that can help marketers with many tasks. While its main purpose is content creation, it also helps with customer support.

It adopts your brand voice to give your content a uniform tone across all platforms.

It also studies your business so the content it generates is always factual and accurate. This means it learns about your company and its products and services.

It also takes care of your brand voice. Let’s say the tone of your website content is casual and playful.

Jasper will make sure this tone is used in your blog posts, web content, social media posts, ad copy, and wherever else it’s used.

It is built on top of GPT-4, but that’s not the only model it uses. Jasper has its own proprietary AI engine that combines with the power of GPT-4 and generates highly accurate and useful results.

Getting started with Jasper is super easy. There are many recipes and templates to choose from.

And the best part is that it doesn’t just understand the prompt but also its context. It generates the right response in your brand tone. With its collaboration features, it lets you coordinate with your team on the platform.

Overall, Jasper is an important tool for businesses and marketers as it delivers results and improves efficiency.

Does Jasper AI Use GPT 3.5?

Jasper AI uses GPT-4, which is more powerful than GPT-3.5. But Jasper doesn’t just use GPT-4 in its proprietary AI engine, there are other language models as well.

The company doesn’t specify the models it uses in its engine but it does say that GPT-4 is one of them.

Jasper AI Features Review

Jasper offers a complete range of features. Let’s discuss them here.

Content generation

Jasper has a professional dashboard that lets you choose a template and create content for the topics you specify.

Jasper Art

Jasper Art is an AI art generator that can generate images with a prompt. This feature will help you generate graphics for your marketing content.

Jasper Recipes

These are some readymade workflows that can help you through the content creation process. For example, there is a recipe to tell Jasper to keep writing content.

Plagiarism Checker

Jasper plagiarism checker is powered by Copyscape and helps you check the authenticity of the generated content.

Jasper Chat

It’s a chatbot interface that lets you interact with Jasper’s AI engine and get help with many things such as researching and brainstorming blog ideas.

Sentence Expansion

If you have a short sentence and you want to expand it to something more creative and entertaining, try the sentence expansion services from Jasper.

Suggested Headlines

If you have a piece of content, Jasper can come up with the perfect headline for it. It generates interesting headlines that make people click on them.

Grammar and Style Checking

Jasper can understand your brand tone and suggest changes to the provided text accordingly. This will help you have a uniform tone across all platforms.

SEO Optimization

When Jasper generates content, it incorporates your target keywords. This makes the content rank high on search engines.

Multiple Language Support

Jasper offers multilingual content generation. Some of the most popular languages supported by Jasper are French, German, Japanese, Polish, Spanish, and Chinese.

Email Generator

Jasper will help you create compelling emails and subject lines enticing enough for receivers to open them. These emails can be written in multiple languages.

Word Count Control

Jasper lets you control the word count of the content it generates. Long-form content ranks high on search engines and you can ask Jasper to write detailed posts instead of brief ones.


Jasper has some readymade templates to help you generate content for your specific needs case such as product descriptions, blog post outlines, Quora answers, video scripts, and many more.

How to Use Jasper

Let’s see how you can use Jasper to create content.

1. Open Jasper

When you open Jasper, you’ll see its dashboard.

2. Click on Create Content

Let’s try generating content. We’ll create a blog post.

Click on Create Content.

It will open a window. Click on Create a blog post. You’ll see another window with recommended templates.

3. Select a Template

Jasper will show you a template selection window.

There are many types of templates offered by Jasper. But for now, we need a blog post.

As you can see, it shows different templates for blog posts. I’ll go with a long-form blog post.

4. Enter the Topic

Once you click on Blog Post, Jasper will let you enter the details for the post. It will also give suggestions for the post. Let’s say I work for an accounting company.

5. Select the Audience

Jasper will automatically understand the audience and make suggestions accordingly.

You can select all the suggestions and ask it to generate content. Or you can enter another audience type.

6. Click on Generate

You can add more information or simply click on Generate now.

Here’s a snippet of what it generated.

It generated a 1000-word long post which was accurate and exactly what I was looking for. And it did that in a few seconds. All I had to do was give it a topic.

7. Add a Brand Voice

Brand voice is an amazing feature of Jasper. Let’s see how you can do that.

Click on Select a voice from the dashboard.

You will get a window like this.

Click on the dropdown and it will give you an option to create a brand voice.

It asks you to select how you want to add the voice. You can copy and paste text, upload a text file, or enter the URL of your website.

I’ll choose a URL for this example.

It takes some time to go through your website. Once it’s done, it will show your brand voice. I got this result.

This is Jasper’s analysis of Fritz. I’m flattered.

Click on Save to accept.

Let’s see how Jasper incorporates this voice in its post. Here’s the result now.

I think it needs some white spaces and a more natural tone. But not bad for AI. While artificial intelligence cannot replace human work, it does give you quick and usable results.

Some other Options

Let’s check out some other templates.

Jasper gives you many templates and you can create content accordingly. And if you’re stuck somewhere, click on Chat.

This will open up the Jasper chatbot interface that can guide you.

Some parts of Jasper (such as Campaigns and Art) are limited only to Pro customers.

Advantages of Using Jasper

Jasper is an excellent tool for marketers and there are many reasons for that.

GPT-4 based

To begin with, it’s built on top of ChatGPT-4. Plus, it has its own proprietary AI engine that adopts the tone of your brand. This makes it probably the most powerful marketing copy generator.

Graphic Designing

With Jasper’s image generation capabilities, you have an in-house graphic designer. Just give it the commands and it will generate the kind of image you’re looking for.

SEO features

Jasper spreads your keywords naturally throughout the content so it ranks well on search engines. It also comes with a plagiarism checker to make sure your content is unique.


Jasper integrates with several other tools such as Slack, Grammarly, Surfer SEO, Webflow, and others.

Ease of use

Jasper is very simple to use. It has an easy-to-use interface that can be used by even novice marketers. Plus, it responds to user queries in natural language and delivers accurate results.

These are just some basic advantages you might like about Jasper. I especially love its content accuracy and how well it integrates with Grammarly. It uses the Grammarly Text Editor SDK to get perfect content each time.

And of course, the simplicity of the platform is unbeatable. The developers have managed to keep it simple and easy, despite all the features it offers.

There are three pricing plans and if you want the full potential of Jasper, you can get the Business plan.

What is Jasper Boss Mode?

You might have seen boss mode being mentioned in some Jasper reviews. This mode used to give users more control over the content. They could specify certain guidelines for AI to follow and get the right kind of tone and style.

While this mode isn’t available anymore, Jasper gives you complete control over your content by understanding and adopting your brand voice while generating text.

This lets you have high-quality content each time.

Boss mode used to come as a separate pricing plan. But with the new and improved Jasper, you can have full control over your content, no matter which pricing plan you choose.

Comparison and User Experience

I have used many other AI copywriting tools and apart from Jasper, GPT-4 is my favorite. Let me compare both of them and see which one is better.

While Jasper is built on top of the GPT-4 model, it’s a completely different experience to use GPT-4 by itself. ChatGPT is a more generic content generator, unlike Jasper that’s geared towards businesses.

Besides, Jasper has its proprietary AI engine to add to the GPT-4 model. GPT-4 comes with a chatbot interface while Jasper comes with templates, a plagiarism checker, SEO tools, and a lot more.

GPT-4 is more popular than Jasper because Jasper is aimed towards a niche market but GPT-4 is for basically everyone. If you’re not a marketer and want to generate content for something else (for example, your homework), GPT-4 will be a better choice for you.

In terms of user experience, Jasper gives a more organized approach. GPT is more like a question-and-answer platform.

But Jasper has different controls that let you handle your content. It lets you pick the tone of the content, understand your brand voice, and so much more that GPT isn’t capable of.

Of course, Jasper offers a chat-style interface too but that’s just one part of its user interface. Apart from the chat interface, it also has a rich content editor and various templates. It also lets you control the tone of the text.

If you’re a business owner, I think the one thing that makes all the difference between Jasper and ChatGPT is Jasper’s dedication to business processes.

Jasper understands your business and adopts your voice, which helps in creating a uniform style of content across all platforms – your website content, blogs, social media channels, and other places.

GPT on the other hand is a conversational tool. Yes, it can research the internet. It can write content based on the prompts you give. But it doesn’t come with templates or SEO characteristics.

Jasper AI vs Other AI Market Leaders

GPT-4 isn’t the only market leader. Let’s see what other competition is out there and how it performs against Jasper.

1. Rytr

Rytr is an AI content generation tool that can help you write a variety of things from blogs to ad copy and from stories to testimonials.

While it can generate content in no time, it’s built on top of GPT-3 which is an old model now. GPT-3 uses natural language processing and can talk to humans pretty much like GPT-4 but the 4.0 model is much more accurate and up-to-date than the 3.0 model.

But if you are a student and are looking for discount deals, Ryter might be a better choice because it’s cheaper than Jasper. It also has a free plan that can generate 10k characters per month.

2. Copy AI

Copy.ai is another tool that’s geared towards sales and marketing teams. It can help you create ecommerce product descriptions, Facebook headlines, LinkedIn ad copy, etc. It lets you share the AI-generated copy with your teammates.

Just like Jasper, Copy.ai offers templates for your needs. For example, it has templates for business plans, YouTube video scripts, and job descriptions.

While the template selection is great, Copy.ai doesn’t have many integration options. However, you can install the Copy.ai browser extension and take it everywhere.

One major advantage of Copy.ai is that it comes with a free plan. You can try it and generate up to 2000 words. And if you like the output, upgrade to the Pro version.


Copysmith produces high-quality AI-generated content and lets you manage your catalog with the right product descriptions. It uses GPT-3 model which is good but GPT-4 is better. This means Jasper can come up with more accurate and up-to-date content.

Copysmith is designed to write product descriptions. It writes and launches descriptions directly to your content management system (CMS) so you don’t have to go through the extra steps.

It can also plan keywords and use them in the content to help your website rank high on search engines. Copysmith can integrate with several other platforms such as Amazon, Wix, WooCommerce, Shopify, and more.

User Reviews and Feedback

I tried Jasper and found it easy to use and packed with features. However, I also wanted to see what the other users think about it. So I went to review websites to see how it scored.

Based on the reviews I read, it seems that while Jasper is excellent in English, it’s not so good when it comes to other languages. Multiple users complained about its performance in German and other languages.

I read reviews of some users who were not happy about canceling their services as it was a long and tedious process. However, when I tried to cancel my services, it worked fine. I guess the developer team fixed this issue after the review.

Some other users complained about the pricing, and I agree. The smallest plan costs $39/month, which can be expensive for individual creators. If you just started your business and are looking for a content tool to fit your budget, Jasper might not be the right choice for you.

Other than these issues, Jasper is good.

Practical Applications of Jasper

Jasper is used by many people all over the world. You can benefit from Jasper if you are a:

Content writer

Jasper cannot replace human content creation. However, if you’re a content creator looking for ideas, Jasper help you out. It can expand your sentences and even give you outline ideas for your blogs.


If you’re a blogger who’s facing writer’s block, Jasper can come to your rescue. Let it brainstorm and present ideas to you, while you pen them down creatively.

Marketing professional

Whether you’re looking for an ad copy or a social media post to attract more visitors, Jasper can help you create content for your marketing needs.


Jasper can help students with their writing assignments whether it’s an essay or a report on any topic. It can also help students create study guides.

Business professional

Jasper offers a lot of support to business professionals. One unique feature of Jasper is that it understands your business tone and adopts it while writing content.


It can help developers with documentation and technical writing. If you’re looking for technical blog posts or tutorials, Jasper can be a good tool for you.

International Businessperson

With support for over 25 languages, Jasper can write and translate content for you so you can target international audiences.

Customer support professional

With Jasper AI, you can generate responses to the most frequently asked questions. This will reduce your workload and customers will receive replies quicker than before.


Jasper can help you by generating lesson plans, quizzes, and worksheets. It can also recommend supplementary resources and use real-world examples to make learning more fun.

Jasper can help you create contracts, case summaries, briefs, and other legal documents. It can also help you with research and document analysis.

Jasper AI Pros and Cons

While Jasper is an amazing AI-based marketing tool, it comes with some limitations. Let’s discuss the pros and cons of Jasper.


  • Built on the GPT-4 model, the most powerful model at present
  • Incredibly easy to use
  • Has image generation capabilities
  • Integrates with several tools
  • SEO-friendly features
  • Multiple language support


  • More expensive than some other options out there
  • Can give poor results in languages other than English

Jasper AI Pricing

There are three pricing plans

  • Creator for $39/month
  • Pro for $59/month
  • Business for custom pricing

There’s a free 7-day trial on these plans. If you’re a business owner, the Creator plan will be good for you. However, if you’re a marketer working for several companies, you should get the Pro plan so you can have different voices for different brands.

And if you have a marketing agency with several clients, go for the Business plan that will let you cater to different brands with an individual tone for each.

This plan will also let you have dedicated account management so your entire team can work on the same platform.

Is Jasper AI Worth It?

$39/month/seat. Is it worth it?

For someone who just set up their website, this might be a steep price. If you’re just starting out, this can be expensive, especially when there are some cheaper (and even some free) alternatives out there.

But if you’re looking for something that can streamline your processes by handling social media updates, blog posts, product descriptions, emails, and many other things, Jasper is for you.

With its integration capabilities, it can be used directly with the marketing tools you’re using.

I’ve worked with other tools such as GPT-4, Ryter, Copysmith, etc., but none of them are close to Jasper. GPT-4 is very powerful but it has a chat-like interface. It lacks templates and an individual brand voice for each company.

Since Jasper uses its proprietary AI engine along with GPT-4, it’s got something extra that none of the other AI products have.

If you’re an individual creator that has a presence online with their website, social media pages, blogs, and other platforms, yes, Jasper is worth it.

And if you’re a marketer, Jasper is a must-have. You might be using GPT-4 for now. But when you switch to Jasper, you’ll see how it’s much more than that.

Jasper will learn the details of each company so you don’t have to. Just ask it to generate an article. Or a Facebook post. Or whatever you want. It already knows about the company and will generate content accordingly.

Final Thoughts

Jasper impressed me with its huge selection of AI features and simplicity of use. It works on an advanced language model and gives customized outputs. No wonder it’s the number one choice for marketers and business owners.

I loved its ability to understand context and deliver results accordingly. It learns the business voice and integrates with many other tools used by businesses.

Plus, it does your brainstorming for you so if you’re out of ideas, it will even help you there.

In the end, I’d wrap things up by saying it improves writing and streamlines the content creation process, which makes it a must-try.

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Our team has been at the forefront of Artificial Intelligence and Machine Learning research for more than 15 years and we're using our collective intelligence to help others learn, understand and grow using these new technologies in ethical and sustainable ways.

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