On the Snapchat Lens Explore page, hundreds of thousands of lenses are listed each day. Different than your carousel, on the Explore tab users can search and discover new lenses based off of keywords, the people they follow, and their recommended interests.
Every few months, some of Snapchat’s Lens Creators — official and not — will shift their designs to meet a new trend. This trend is usually reflected through popular TikTok videos, Instagram’s trending aesthetics, or a pop culture event. Currently, following the rise of sentimentality for the early 2000s, trends like maximalism and cyber-core have resurfaced, tackling the combination of old-school internet and the new wave of abstract-yet-useable Lens concepts to make some pretty interesting combinations.