For most small and mid-sized businesses, HubSpot AI (Breeze) will deliver faster results with less overhead than Salesforce Einstein.
If you’ve read any of my articles here before, you already know that I spend more time than most experimenting with AI. My whole job revolves around figuring out what kind of “AI-powered tools” actually help people these days, and which ones just give them another headache to navigate.
What you might not know is that I genuinely believe some of the software we’ve been using in businesses forever, actually should have been AI-infused years ago. CRM systems are a great example. Doesn’t matter if you’re a freelancer, or the owner of a multi-national business, managing relationships with customers is hard work. AI takes a lot of the pressure off – when it’s used properly.
Most business owners agree with me. 65% of businesses are already running AI-powered CRMs, and those teams are 83% more likely to smash their sales goals. So, why do up to 70% of CRM projects still fail? Why are people still struggling to prove their AI investments are paying off?
Mostly, it comes down to adoption. Clever tools are only any good when people use them. That’s why when I compare something like HubSpot AI and Salesforce Einstein AI, I’m not really looking at which platform has the most powerful features. I’m looking at how likely each option is to deliver real results, in a real business setting.
Continue reading “HubSpot AI vs Salesforce Einstein AI: Who Wins the AI CRM Wars?”