Bottom line: HubSpot AEO is the most practical and affordable way for marketing teams to track and improve how AI search engines describe their brand — starting at $50/month with a 28-day free trial.
Just when you think you’ve figured out how to stay visible online, something changes. For years it was the constant updates to Google search algorithms forcing marketers to constantly play catch up. Now it’s the fact that a good chunk of your audience is probably skipping Google entirely, and starting to trust AI to take them wherever they need to go.
About 37% of consumer searches start with an AI app these days. Which is why many of the market leaders that used to focus on helping businesses improve their SEO results, are starting to look at “Answer Engine Optimization”, too.
HubSpot AEO is just one example of a smart tool brands can use to understand how AI engines view their business, and send traffic their way. Companies can get insights into which questions are driving results, and what’s building (or damaging) their presence in AI search, and use those details to drive growth. Already, HubSpot says the system can increase leads from AI by 1,850%.
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