ChatGPT-referred visits convert at 11.4% versus 5.3% for organic search, and AI-driven traffic to US retail surged 805% on Black Friday 2025 (Adobe Analytics). If you run a brand and you’re not tracking how AI describes it, you’re flying blind on your fastest-growing traffic channel.
I spent the last few weeks testing the AEO checking tools brands actually talk about. Semrush One, Profound, AthenaHQ, Peec AI, and six others, run against real use cases to see which catches what.
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