HubSpot’s Breeze AI suite is an excellent example of a toolkit which I think offers genuine value to modern teams.
I only had the opportunity to experiment with features offered by HubSpot new features, and I can definitely see how HubSpot’s AI tools could become a staple of any salesperson’s workplace toolkit.
To say that artificial intelligence is everywhere right now would be an understatement.
I can’t spend more than an hour at work these days without encountering some form of artificial intelligence – whether it’s the AI-generated overviews on Google Search, or a customer service bot.
But to be honest, the growing presence of AI isn’t really a bad thing – particularly when there are so many purpose-driven tools out there that can genuinely save users time and effort.
In this review, I’m going to share my own hands-on experiences with the core features of Breeze AI, to help you decide whether this is a suite you just can’t live without.
Quick Verdict, Pros and Cons
HubSpot Breeze AI is a clear and practical AI solution for businesses, helping teams save time and boost productivity across sales, marketing, and customer service.
Breeze AI is easy to use, integrates well with HubSpot’s tools, and offers free access to basic features. However, advanced options require expensive plans, which may not suit smaller companies.
Pros:
- Easy integration with HubSpot’s CRM and hubs
- Powerful AI agents for task automation
- Free basic features to explore functionality
- Supports content creation, customer insights, and workflow efficiency
Cons:
- Advanced features require costly subscriptions
- Credits are needed for premium tools
- May overwhelm users unfamiliar with AI tools
What is HubSpot Breeze AI?
HubSpot, one of the world’s leading SaaS companies, is a company that has invested heavily in AI innovation in the last few years.
If, like me, you’ve already used some of HubSpot’s tools, such as its straightforward CRM (Customer Relationship Management) platform, or marketing hub, you’ve probably encountered a few of the company’s AI tools already.
For instance, the CRM and service hub include AI features like conversation intelligence, while the sales hub offers predictive AI-powered forecasts.
There’s even a handy AI blog and email writer in HubSpot’s toolkit for marketing teams.
HubSpot Breeze AI is basically the umbrella name for the complete portfolio of HubSpot AI tools – bringing all of these existing capabilities together with some new extras.
It was introduced at the 2024 Inbound Event (HubSpot’s annual conference), and represents a major upgrade to the entire AI experience that HubSpot has to offer.
The Breeze suite, which is baked fully into all of HubSpot’s various “hub” solutions, gives you AI-powered capabilities to enhance everything from content creation, to analytics, reporting, sales team management, and so much more.
It’s one of the most comprehensive AI solutions I’ve seen, giving every type of customer-facing teams solutions to help them boost productivity, scale growth, and unlock access to more valuable data.
You can even use Breeze AI to create bots that will complete tasks for you.
The Breeze AI Suite: Core Features
Technically, Breeze AI encompasses all of the AI features available in HubSpot’s wide range of software solutions, from the marketing hub, to the sales and customer service hubs.
However, Breeze also has its own dedicated “home” in the HubSpot dashboard, where users can experiment with its core (and potentially most impactful) features:
- Breeze Copilot
- Breeze Agents
- Breeze Intelligence
Here’s a behind the scenes look at each of these tools.
The HubSpot Breeze Copilot
Breeze Copilot is basically an evolution of HubSpot’s previous “ChatSpot” tool. It’s a generative AI assistant, a lot like ChatGPT, or Microsoft Copilot, that can assist you and answer questions throughout the flow of work.
This little Copilot is available anywhere within HubSpot, whether you’re using tools for marketing, sales and customer service.
What makes it particularly unique, however, is that Breeze can browse through your data (stored on HubSpot), to deliver more relevant, contextual answers to questions.
For instance, say you wanted to schedule a meeting with a customer, you could ask Breeze AI to find that customer’s profile, and determine which days they’re most likely to be available for a call, then match that information to the available open slots on your calendar.
The great thing about Breeze Copilot, is that it can help users with a wide range of different tasks, no matter what their role might be. For instance:
In HubSpot Sales Hub
If you’re a sales professional using HubSpot’s toolkit, you can use Copilot to automate and simplify various tasks that can save you time, and improve your win rates.
For instance, Breeze Copilot can help you with your prospecting journey, researching companies for you and identifying potential “decision-makers” you might need to connect with.
It can help you to prepare for sales calls, by surfacing relevant information from previous conversations with customers and summarizing CRM records.
It can even suggest relevant actions you might want to take, like following up with a customer after booking a sales call.
In HubSpot Marketing Hub
For marketers, HubSpot’s Breeze Copilot is like having your very own research and writing assistant on-hand at all times.
The tool complements the free AI content writer available on HubSpot, which you can use to generate blog drafts, articles, and email threads in a couple of seconds, all while taking customer context and information from your CRM into account.
The Breeze Copilot can suggest ideas for marketing campaigns, help you plan out strategies for when to post and publish content, and even edit your work for you.
I will note that I did find some of the content generated by the bot to be a little bit generic, but Breeze does give you a good starting point to work with, and can save you a lot of time on manual research tasks.
In HubSpot Service Hub
For customer service teams, Breeze Copilot helps you deliver better service to customers at scale.
The solution connects to your CRM data, giving you immediate insights into customer profiles while you’re working on issues or requests, so you can personalize every interaction.
Once again, this tool is excellent at helping businesses to save time too. It can summarize information from lengthy request tickets, and highlight the key action items you need to focus on.
Plus, it can generate instant contextual replies to customer requests, so you can spend less time typing out lengthy emails.
HubSpot Breeze Agents: Customizable Agents
Breeze Copilot is a brilliant tool – but it’s not all that different from the countless other generative AI assistants you’ll find baked into software solutions these days. In my opinion, the Breeze Agents feature offers something a lot more unique.
Basically, these give you dedicated “autonomous agents” you can use to complete all kinds of day-to-day workflows, and customize to your specific needs.
Think of it like having access to a comprehensive range of AI-powered apps without having to build them from scratch.
Right now, there are only four agents to choose from, and they’re all in Beta mode. Plus, it’s worth noting that you can only experiment with a couple of these options on the free plan.
You’ll need to upgrade to a paid plan for the content agent, and customer agent, for instance.
Still, they’re all incredibly impressive. These agents aren’t just great at completing a single task, they can complete multiple tasks at once, basically acting like mini additional team members.
Here’s a closer look at each of the options.
The Social Media Agent
The Social Media Agent is part of HubSpot’s Marketing Hub Pro+ toolkit, and is available in a range of different languages.
It’s designed to help you save time and effort on social media content creation and management tasks.
The Breeze AI agent can analyze your current social performance, based on the data you feed into the system, your company details, and current marketing best practices, then come up with a fully tailored plan for omnichannel social promotion.
It can tell you which channels to use and when to schedule your posts, what kind of content you should be creating based on previous marketing results, and even which images and resources to use in your social strategy.
Plus, the same agent can create content for you, building comprehensive social media posts with visuals, and captions written in your specific brand voice.
After you ask the bot to create a post for you, it will recommend the channels you should publish it on, and suggest a publishing time and date.
All you need to do is click on a button and schedule the post.
When the time arrives to publish your content, the Breeze agent will do it for you.
It’ll even keep track of the results of your campaign, to show you what’s working, and what isn’t.
The Prospecting Agent
The Breeze prospecting agent (unsurprisingly) is designed for sales teams. It’s there to help sales professionals reduce the time they spend on manual, repetitive work, so they can focus more of their attention on actually winning deals and building customer relationships.
Did you know that around 40% of salespeople say prospecting is the most challenging part of the sales process? Well, with the Breeze prospecting agent, it doesn’t have to be.
This agent does all of the hard work for you, researching potential prospects, and creating comprehensive outreach strategies using your data to create a personalized approach.
It can score leads for you automatically, identify opportunities to increase conversion rates, and even help you develop personalized prospecting strategies.
Plus, the AI agent can determine the best times to reach out to prospects based on the information it gathers too.
What’s really impressive is that this agent can tailor its strategy based on what your prospects actually do with your company.
For instance, if it detects that a prospect has shown prior interest in a product on your website, it can tailor an outreach email to mention that product.
The Content Agent
Included as part of Content Hub Pro+, the Content Agent is another Breeze agent available to users worldwide, in various languages.
It’s basically, HubSpot’s upgraded AI content writer, designed to help marketers produce better content at scale.
This agent can create all kinds of unique content from scratch – more than you’d be able to create with something like ChatGPT.
For instance, it can produce blog posts, quality landing pages, case studies, podcasts, blogs, and so much more.
It can even optimize your content for SEO.
When you create a landing page with the Breeze Content Agent, it can generate both written copy, as well as meeting links, forms, and images for you in a matter of seconds.
If you’re creating a podcast, you can generate a script, show notes, and artwork. Plus, you can use an AI voice to speak to your audience too, if you don’t want to record something yourself.
I particularly love how you can use the content agent to create customer success stories based on CRM data and testimonials too.
The content agent can tap into all of your notes and customer call transcripts to create case studies in seconds.
While the content you can create with HubSpot’s copilot is a bit basic, the content agent’s pieces are a lot more in-depth, and a bit more reliable in my opinion.
The agent automatically sources data from trusted industry reports and relevant news outlets, and gives you citation links you can use for a little “fact-checking” before you post anything.
The Breeze Customer Agent
The final agent currently available from the HubSpot Breeze AI suite, is the “Customer Agent”, infused into Service Hub Pro+.
As you might imagine, this agent was designed to help streamline and improve customer service processes.
Right now, it’s only available in English, but HubSpot says it will be releasing support for other languages in the future.
The Breeze Customer agent can tackle a huge range of tasks for your support team. It can sort through support tickets and prioritize them based on urgency, or determine how to route them to specific members of your team.
It can also handle all kinds of support requests on your behalf. Companies can train the agent with their own knowledgebase and CRM data, help sites, and URLs, and then use it to provide 24/7 service to customers.
I really love how customizable this agent really is. You can add your own brand’s tone of voice into the mix, and implement different “workflow strategies” for it to follow when its interacting with customers.
Plus, HubSpot gives you access to in-depth reports and analytics you can use to track how good your bot actually is at resolving issues.
You can monitor how often conversations with your virtual agent need to be passed to a human being, for instance, or track feedback you’ve gathered from customers about bot interactions.
HubSpot Breeze AI Intelligence
Last, but certainly not least, we have Breeze AI Intelligence. This is a selection of tools that help you to access the hidden actionable insights within your data.
Breeze can dive into the data within your CRM, and surface valuable information, using large language models and AI data sourcing capabilities.
The Breeze AI solution already has access to more than 200 million company and buyer profiles, which it can use to show you opportunities you might otherwise miss.
With Breeze Intelligence, companies can turbocharge their conversion rates, identify buyers with high levels of purchasing intent, and update their databases with fresh information.
The key features of this service available right now include:
Data Enrichment
Breeze AI data enrichment makes it quick and simple to add more information to your customer records.
Users can start by creating a record from their own data, then add various additional attributes into the mix, such as a company’s annual revenue, social media pages, industry details, contact roles, and so much more.
The same technology helps you to personalize outreach to prospects, by adding extra profile information to tailored emails.
Plus, it can help you score your leads more effectively, providing deep-dive insights into which leads hold the most potential.
You can even use Breeze Intelligence to find out what kind of countries leads operate in, which technology they already use, and so much more.
It’s a phenomenal way to build more robust and effective profiles that increase your chances of sales.
Buyer Intent
The Buyer Intent feature in Breeze Intelligence is all about giving you a crystal-clear view into how prospects are interacting with your company.
It can identify which prospects are visiting your website, and what they’re doing when they’re there – such as which pages they’re visiting, and how much time they’re spending interacting with your brand.
This makes it much easier to not only identify the most engaged leads in your pipeline, but also determine which leads you should be “following up” with, and how you can personalize outreach messages based on what you know your prospects are interested in.
You can even use HubSpot Breeze AI to segment your leads into more granular groups based on intent and behavioral data.
Form Shortening
Noone likes a long, complicated form. But it can be tough for sellers and business leaders to figure out which information to ask for in a form, and which questions to leave out.
Breeze Intelligence’s form shortening feature helps you to enhance the user experience, without missing crucial insights.
When new website visitors come to your website, Breeze leaves your forms untouched.
However, if someone comes to your website that you already have information about, the system automatically removes unnecessary fields from your forms, so you’re only asking for data you don’t have.
The tool can automatically complete certain parts of forms for your users, improving both the user experience, and data collection accuracy.
HubSpot Breeze AI Throughout the HubSpot Platform
On top of giving you all the specific features mentioned above, Breeze AI powers a range of AI-powered tools throughout the HubSpot ecosystem too.
Here’s what the solution can do built into HubSpot’s existing “hub” solutions:
- Content Hub: In the HubSpot Content Hub, Breeze AI can remix and rework content you’ve already created, generate blog posts from scratch, and even help you build the perfect website with code and content suggestions.
- Marketing Hub: For users in the HubSpot Marketing Hub, Breeze AI can generate emails, create in-depth reports to guide your marketing decisions, and even create content for your SMS marketing campaigns, as well as showing you when to send messages to customers.
- Sales Hub: Within the Sales Hub, Breeze AI will give you access to state-of-the-art predictive selling forecasts, in-depth reports, using huge volumes of data, and guided selling tips, to boost your chances of higher conversions.
- Service Hub: In the HubSpot Service Hub, Breeze AI unlocks deeper conversation intelligence, drawing insights from interactions with customers. It can create articles and content for your knowledge base, and help filter through tickets in your help desk.
Users also get access to a range of platform-wide tools, such as the Breeze-powered AI content writer, search grader for SEO improvements, and AI summarization tools.
HubSpot Breeze AI Pricing Plans: What Does it Cost?
One fantastic thing that really makes Breeze AI stand out in the world of “AI-powered tools”, is you can get started with various features for free.
All you need to do is sign up for the free version of HubSpot’s platform (which includes access to a free CRM and other tools). You don’t even need to enter your credit card details.
Once you’re signed up, you’ll see a Breeze AI segment on your dashboard, which you can click on to experiment with available features, like Breeze AI Copilot.
However, the Breeze Agents, and more advanced AI capabilities, are locked into the “premium” editions of HubSpot’s software.
You’ll need to pay for an initial HubSpot plan, as well as “Breeze credits” to use the HubSpot tools.
This can make the advanced features a little expensive. For instance, if you want access to all the HubSpot marketing hubs at once, you’ll need the “Customer Platform”, and at least a “Professional” tier plan for advanced Breeze AI capabilities.
This means you’ll spend around $1,170 per month for the professional tier, and $4,300 per month for the Enterprise option.
Notably, you can choose to purchase each hub subscription individually. For instance, the Marketing Hub costs around $800 per month for the professional tier, and $3,600 for the Enterprise option.
However, I think the Customer Platform offers the best value for money.
Breeze AI Credits
Once you have the right plan with HubSpot, you’ll need to purchase credits to use advanced Breeze features.
You don’t need credits to use Copilot, but you will need them every time you want to enrich your data, access buyer intent insights, create an agent, or shorten forms.
Prices here start at $42 per month for 100 Breeze Intelligence credits, and access to the Starter Customer Platform.
You could technically purchase the credits without paying for a full HubSpot plan, but you will miss out on some features, like options to create Agents, and the AI tools built into each of HubSpot’s individual hubs.
Buying the credits alone really only gives you access to the basic version of HubSpot Breeze Copilot, and Breeze Intelligence.
HubSpot Breeze AI Review: The Final Verdict
On the whole, HubSpot Breeze AI lives up to its name. It makes everything from creating and editing content, to learning more about your customers and increasing sales a breeze.
The full suite of tools is excellent for saving time on daily tasks, optimizing your data, and basically just boosting your chances of faster growth in any industry.
Plus, all of the tools are phenomenally easy to use – even creating AI agents is easy with the pre-built solutions and drag-and-drop builder.
The only real downside, in my opinion, is that you really do need access to all of HubSpot’s cutting edge software if you want to make the most of everything Breeze can offer. That can be expensive, particularly for smaller brands.
Still, you can get started with basic elements of the Breeze ecosystem for free, or just use a handful of the tools with credits if you want to cut costs.
Overall, I think Breeze AI has the potential to be a game changer for today’s teams. I can’t wait to see what HubSpot comes up with next.
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