In summary, HubSpot Breeze AI costs anywhere from $0 to $4,300 per month, depending on your business needs and the features you want to access.
The free plan is a great starting point for small businesses to explore basic functionality, but larger teams will need to invest in premium plans and purchase Breeze credits to unlock the suite’s full potential.
If you’re looking at AI tools to boost your sales, marketing or customer service you’ve probably heard of HubSpot Breeze AI.
This powerful suite combines automation, analytics and generative AI to streamline your workflows, save time and improve decision making.
But let’s get to the point—how much does it cost?
Here’s the answer: HubSpot Breeze AI is part of the HubSpot ecosystem and pricing depends on the HubSpot plan you choose and the credits you buy for advanced features. You can use basic features for free but more advanced features will cost you big time.
I keep an eye on HubSpot Breeze AI and its updates so the info in this article is always current. Whether you want to save time, boost productivity or streamline workflows, this guide will walk you through the pricing, features and value.
Keep reading for a detailed breakdown of free vs. paid plans, Breeze AI credits, and whether it’s worth the cost for your business.
What is HubSpot Breeze AI?

HubSpot Breeze AI is a suite of AI tools to boost productivity across sales, marketing and customer service.
Launched in 2024 Breeze AI is built into HubSpot’s CRM and its Hubs, including Marketing, Sales, Content and Service.
The suite includes three main components:
- Breeze Copilot: A generative AI assistant that automates tasks like content creation, meeting scheduling and CRM updates.
- Breeze Agents: Customizable AI “mini-team members” that automate workflows like social media scheduling, lead prospecting and customer support.
- Breeze Intelligence: Advanced data tools that enrich customer records, track buyer intent and optimize forms for higher conversions.
While the basic features are free to use, advanced features like AI Agents and Intelligence require premium subscriptions and Breeze credits which affect pricing.
How Much Does HubSpot Breeze AI Cost?

1. Free Access to Basic Features
If you’re new to HubSpot you’re in luck, you can use basic Breeze AI features for free. HubSpot’s free CRM gives you access to Breeze Copilot, a tool like ChatGPT built into the platform.
What You Get for Free:
- Breeze Copilot for basic tasks like summarizing CRM data, scheduling meetings and writing simple content.
- Limited access to other AI tools in HubSpot’s free plan.
Good for: Small businesses and startups who want to try out basic AI tools without a commitment.
2. Paid Plans for Advanced Features
To get access to more advanced features—like Breeze Agents and Intelligence—you’ll need to upgrade to a paid HubSpot plan.
Pricing varies by Hub (Sales, Marketing, Service or Content) and tier (Starter, Professional or Enterprise).
Here’s the pricing for the paid plans:
Starter Plan
- Price: $42/month (100 Breeze credits).
- What You Get: Basic CRM tools, limited Breeze Intelligence features and a small pool of credits for data enrichment and buyer intent tracking.
Professional Plan
- Price: ~$1,170/month for the Customer Platform (includes Marketing, Sales and Service Hubs).
- What You Get:
- Breeze Intelligence features like buyer intent tracking and form shortening.
- Full access to Breeze Agents for lead prospecting, social media automation and more.
- AI-powered insights across all hubs.
Enterprise Plan
- Price: ~$4,300/month for the full Customer Platform.
- What You Get:
- All Breeze AI features with no limits.
- More customization for Breeze Agents and Intelligence tools.
- Predictive forecasting, deep analytics and custom automation solutions.
3. Breeze AI Credits

In addition to subscription fees, HubSpot Breeze AI requires credits for:
- Enriching customer data.
- Tracking buyer intent.
- Creating custom Breeze Agents.
Credit Pricing:
- $42/month for 100 credits.
- More credits available for larger businesses.
Example: If you’re a sales team using Breeze AI for prospecting you’ll use credits every time you enrich customer profiles or track buyer intent data.
Is HubSpot Breeze AI Worth It?
To decide if HubSpot Breeze AI is worth the investment here’s a quick summary of the pros and cons:
Pros:
- Easy to use: Works with HubSpot’s CRM and tools.
- Time-saving: Automates repetitive tasks.
- Customizable Agents: Build AI-powered workflows to your specifications.
- Free to Try: No upfront cost to try the platform.
Cons:
- Expensive for Small Business: Advanced features require paid subscriptions.
- Credits Add Up: On top of subscriptions you’ll need to budget for Breeze credits.
- Steep Learning Curve: May be overwhelming for users new to AI-powered tools.
Get Started with HubSpot Breeze AI
- Sign Up Free
- Start with HubSpot’s free CRM to try out basic Breeze AI features like Copilot.
- Select a Plan
- Determine your team’s requirements and budget. The Starter plan is good for small teams but larger teams will need Professional or Enterprise.
- Buy Credits
- Buy Breeze credits for advanced features like data enrichment or custom agents.
- Experiment and Refine
- Use Breeze AI to automate tasks, generate leads and personalize customer interactions.
Conclusion: How Much is HubSpot Breeze AI?
In summary, HubSpot Breeze AI costs from $0 to $4,300/month. Free features are a great starting point for small business, larger teams will need to pay for premium plans and Breeze credits for the full experience.
If you’re already in the HubSpot ecosystem Breeze AI is a no-brainer—it works seamlessly with their tools and delivers big results.
If you’re a small business or on a tight budget start small and scale up as you grow.
Try the free CRM or book a free strategy session below to get started!
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