Sales are the lifeblood of a business. Sales forecasting is, therefore, a crucial part of any business’s financial planning.
In this tutorial, we look at one specific sales forecasting example: public bus ticket sales. Accurately predicting the demand for bus ticket sales can enable commuter companies to make informed decisions regarding their operations. The companies are able to gauge customer demand for certain rides, to manage resources and vehicles more efficiently, to offer promotions and sell other services more effectively, such as micro-insurance, or even improve customer service by being able to efficiently communicate alerts and other useful information.
Continue reading Using Machine Learning to Predict Bus Ticket Sales