Builder.io Review 2024: An Introduction

Introducing Builder.io AI Technology

In this Builder.io review, I’ll be introducing you to a tool designed to help anyone build more effective digital experiences.

Any ecommerce company has to change its storefront on a regular basis to ensure that accurate inventory and updated information is always visible.

Unfortunately, launching a new product and testing homepage placements and redesigns often requires the need to work with developers for guidance. This means it can be a lot more difficult for smaller companies to update their website or application at the right speed.

Quick Verdict

Builder.io helps to solve this problem, by helping companies to create the kind of appealing and relevant commerce experiences their consumers want, with a simple, visual environment.

The technology allows companies to connect visualization and drag-and-drop elements to existing software systems to cater to non-developers and developers alike.

Builder’s seamless integration with your existing storefront allows non-technical teams to create and build new digital experiences. This ensures products and design teams can make changes to the app or website in seconds, without having to wait for a developer.

What is Builder.io?

builder io review homepage

Builder.io was founded by two men, Brent Locks, and Steve Sewell, who saw a significant problem with the way websites in ecommerce are managed and updated. The pair experienced the issue for themselves when working together on building web applications for the fashion company ShopStyle.

According to Sewell, the company was one of the first in the current landscape to go “headless”, which involves separating applications on the front end from the back-end, so it’s easier to update elements separately, without one affecting the other.

While updating the pages on ShopStyle, however, the pair of co-founders ran into a flood of requests for assistance updating and testing the pages – creating an overwhelming workflow.

According to Sewell, the company didn’t really think much about content management at all. Usually, to get a new button or element on a web page, the request would go to an engineer and be managed in a month or so.

To overcome this timing issue, marketing teams would often create their own pages with access to other software, which would slow down the website.

For ecommerce companies, code was enough of a bottleneck that many could no longer build anything new or test anything because it takes far too long.

Builder.io attempts to solve this problem by providing the right web flow and drag-and-drop visual editor to ensure all members of the website team could incorporate changes and add new components.

Recently, the company announced $14 million in new funding to help develop their idea even further.

Builder.io Features

builder io features

Builder.io is a simple and effective platform created to help empower the entire online team with the tools they need to visually create high-speed online experiences.

You can create entire team autonomy with a platform approved by developers, to make building and managing digital experiences on any app or website as simple as possible.

At the heart of the Builder.io ecosystem is the ability to drag and drop content to add custom experiences to any website. Users in the ecosystem can build, preview, and publish a range of new components and elements to sites in minutes, without the need for developers.

Builder.io works with any app or website, seamlessly integrating with your existing software so you don’t need to access any specialist applications or add-ins.

There’s also the opportunity to do a range of different things with the drag-and-drop system, such as building A/b tests, personalizing websites, and making edits to home pages.

Once users are done creating, they can update their apps and websites immediately with a one click publishing capability.

Features include:

  • Building: Drag-and-drop visual building means companies can enable their entire team to make unique and appealing digital experiences without relying on developers. The visual builder gives you complete flexibility without the need for any coding knowledge.
  • Countless components: You can implement all kinds of components, from product boxes and add-to-cart buttons, to carousels, and video. Builder.io arranges everything into an easy-to-understand format, so you can make the most of your website or app.
  • Figma importing: You can import designs from Figma with just one click or start dragging and dropping almost instantly. You’ll also have the freedom to use all of your own design system components to keep your branding as consistent as possible.
  • Customization: Builder.io is all about flexibility. You can build your website the way that suits you, completely customizing the look and feel of your website to match the caliber of your brand. It’s easy to customize existing pages or drag-and-drop to create custom designs.
  • Preview: To ensure everything looks perfect, you can preview how your content will look as you build it. Easily preview a range of content options on different screen sizes so there are no surprises when you push everything into live mode.
  • Integration: Because Builder integrates directly with your ecommerce platform or backend system, you can act on your data visually. Dragging and dropping everything from product pictures to content sections and reviews means you can build more convenient, static and dynamic experiences online.
  • Reusable symbols: To save even more time, you can create all kinds of reusable symbols to use across your website. Transform your signup forms, announcement bars, promotion banners, footers, and nav bars into symbols, then drag and drop them into the correct place.
  • Template library: Speaking of reusing your elements, you can also turn any section, element, or full page into a template your team can easily drag and drop to reuse as they build out your website.
  • Design responsively: You’ll never have to redesign the same page twice. Builder content is naturally responsive from day one. This allows you to easily preview and adjust your content across tablets, desktop, and mobile devices.

MORE: Check our article featuring the Best AI Website Builders

Ease of Use

For those in search of a no-code or low-code solution for creating high-speed experiences on apps and sites, Builder.io is an excellent solution. This API ready page builder integrates with Shopify and simplifies the art of bringing new functionality to your landing pages and websites.

With Builder.io, companies can access true whole-team autonomy, without having to worry about complex app builder technology. You can create, manage, and optimize digital experiences on any site or platform, including WordPress.

builder io dashboard

With Builder.io’s 1-click publishing functionality, you can instantly push content to your app or site with the touch of a button. The powerful drag-and-drop editor can automatically add content to your existing tools to create a beautiful website with the freedom of a headless CMS.

There’s no HTML knowledge required, and the drag-and-drop functionality for your mobile app or website tech stack means any startup can avoid some of the complexities associated with adding open source technology or Javascript to their website.

Interestingly, Builder.io allows you to schedule when you want your content to go live, so you can design launch sequences with ease. You can also update all of your apps, channels and sites from a single place using the internal interface.

Customization

Part of what makes Builder.io so compelling is how easy it is to make your assets unique to you. Builder is designed to be 100% customizable, and it works with a range of tools, including Angular and Shopify. You can build with Builder.io using any popular site designer or set-up.

Plus, Builder’s modular structure ensures you can integrate your own tools and data into the platform alongside your designs.

This simplifies the process of adding apps and new systems into your ecosystem. You can even extend the visual editor to meet your needs, adding new features for your staff to upgrade performance.

If you’re willing to upgrade to one of the more expensive versions of Builder.io, you can also access new “add-ons”, like white labelling for agencies, or content analytics, to help you determine which of your campaigns are driving the best results.

Builder.io also offers features like private Slack channel add-ons, so teams can work more effectively together.

Analytics

Builder.io supports all kinds of companies in adding new functionality to their own app, website, or landing pages, with minimal confusion. As one of the best SaaS solutions for user experience, Builder.io is wonderfully easy to use, but it also comes with all the tools companies need to grow and improve their presence online too.

Like some of the top plugins on the market today for designing apps and websites, Builder.io comes with high-speed A/B testing, so you can examine how well your websites are working to convert your audience. There’s even the option to continue using your favorite site analytics tools alongside Builder.io.

The personalization elements built into the tool mean you can also add personalization components into your campaigns with your website builder.

The automation features allow companies to automatically serve different ads and present unique content based on things like browser behavior, or whether your customer has used your site before.

On top of all this, Builder features built-in analytics and heat maps to analyze your top of funnel performance and ensure you’re making the best possible strides towards conversions and new revenue. You can even access custom event tracking information and streaming data too.

Builder.io Pricing

builder io pricing

One of the things that makes Builder.io so attractive to companies of all sizes is its pricing.

There’s the option to start building and editing your existing pages straight away for free.

The $0 package allows for up to 10 users and 10k of monthly page views.

With the free package, you still get access to the drag-and-drop visual editor, template library, and headless CMS.

Plus, the package includes unlimited content modules, content entries, data sources and integrations. When you’re ready to upgrade to a paid plan, options include:

  • Basic: $99 per month for up to 20 users, 100k monthly page views, 100GB of bandwidth, 7-day activity histories, 3 standard roles and a Shopify app.
  • Growth: $499 per month for up to 20 users, 500k of monthly page views, 500GB of bandwidth, a 30-day activity history, 4 standard user rules, content scheduling, A/B and multivariate testing, targeting, segmentations, analytics and heat maps.
  • Custom: Enterprise custom pricing for 20+ users, 1 million+ monthly page views, 1TB+ of bandwidth, extended 365-day Activity insights, 3 spaces, private plugins, and single sign-on. There’s also a 99.9% uptime SLA, premium support, customer success and onboarding, and custom roles/permissions. You can even access private slack channels, usage analytics, and content analytics too.

Packages to suit every user makes Builder.io even more accessible. You can even add additional users to your account for $20 per user if you just need to expand the reach of the technology further, without adding new features.

Interestingly, you’ll pay for Builder.io on a “per space” basis. Spaces according to Builder are content repositories responsible for hosing content, data, and models specifically linked to a certain project.

If you have multiple projects that don’t share content, these are best managed via separate spaces. Alternatively, if you have multiple projects sharing the same content, you’ll need to manage the projects via the same space.

Builder.io Review: Final Verdict

Builder.io is still a relatively new addition to the website building landscape, but it’s one a lot of non-developers are getting excited about. The ability to create website experiences and applications without having background coding knowledge can really transform any business.

With Builder.io, business leaders get access to an ecosystem that changes any business user into an individual capable of adding functionality and features to a website, landing page or app. Plus, because you can get started with the visual editor for free, there’s nothing to stop you giving the technology a try.

Builder.io even posts plenty of content with screenshots on its website, so you can browse through docs to learn how to use the Builder ecosystem in different ways, from adding integrations to Amazon, to implementing your own apps and tools into the technology.

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Fritz

Our team has been at the forefront of Artificial Intelligence and Machine Learning research for more than 15 years and we're using our collective intelligence to help others learn, understand and grow using these new technologies in ethical and sustainable ways.

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