Looking for a more intelligent way to track down leads, streamline outreach, and boost conversion rates? Instantly.AI could be the power-packed platform you’ve been searching for.
Before this review, I assumed Instantly AI was just a tool designed to accelerate, simplify, and improve cold email outreach for sales teams.
However, it’s actually so much more than that. Instantly.AI gives teams a range of tools they can use to build out their lead database, improve email deliverability, strengthen customer relationships and more.
It’s still an email-focused solution (so if you’re not using email as your primary way to contact leads, Instantly.AI might not be right for you).
However, I think this platform offers a lot of benefits to growing businesses and sales teams.
Here’s everything you need to know about Instantly.AI, what it can do, and how it revolutionizes sales strategies.
Quick Verdict: Pros and Cons
Instantly.AI isn’t the most advanced intelligent sales solution I’ve used.
If you’re looking for a system that can help optimize omnichannel outreach and conversion strategies, there are more sophisticated solutions out there – like HubSpot’s Breeze AI suite.
However, if you need a simple, straightforward, and cost-effective way to improve the ROI of your cold email strategy, track down more leads, and automate outreach, Instantly.AI is hard to beat.
It’s a brilliant, user-friendly platform, perfect for email-centric sales teams.
Pros
- Unlimited email accounts and warmups on every plan
- Fantastic deliverability rates
- Easy-to-use and convenient interface
- Streamlined multiple mailbox management
- Reliable AI content generation
Cons
- Not ideal for omnichannel outreach campaigns
- Limited integration options (unless you use Zapier webhooks)
- Lead data isn’t always accurate
Instantly AI Review: The Core Features
Instantly.AI is a lightweight, user-friendly AI platform, designed to enhance email outreach strategies for sales teams, accelerate lead generation, and help you build stronger connections with clients.
Essentially, this platform gives you all the tools you need to transform email-based sales strategies.
You get tools for building robust, personalized email campaigns, access to powerful analytics tools, solutions for increasing email deliverability, and a comprehensive lead database system.
Here’s a behind-the-scenes look at all of the core features.
The B2B Lead Database
Instantly.AI’s lead database is exactly what it sounds like – a curated contact database with information on more than 160 million B2B prospects and companies.
You can search through the database for potential leads using specific filters. For instance, you can prioritize leads based on their location, job title, company name, or industry.
Then, with a single click of a button, you can “push” the contact details of the leads you discover into an email outreach system.
Although you don’t get access to particularly advanced filters (like intent signals), you can search for leads based on keywords.
Plus, there’s a great “clone” feature that allows you to instantly identify prospects with similar characteristics to the ones you’re already targeting.
The biggest downside here is that since you can only engage with leads through email using Instantly.AI, you won’t get access to additional contact details (like LinkedIn profiles and phone numbers).
Other platforms do give you slightly more “complete” profiles to work with.
The Email Verification Tool and Website Visitor Identification
On it’s own, Instantly.AI’s lead database can easily give sellers access to hundreds or even thousands of potential prospects.
However, as mentioned above, it’s difficult to know whether any of these leads are actually going to be interested in buying something from your company.
Instantly’s “Website Visitor Identification” tool – otherwise known as “Pixel”, helps ensure you’re focusing on the right prospects.
It gives you a tracking system that integrates with your website, and automatically identifies leads that visit your website, based on their IP address and other details.
The tool can automatically add leads to your list after they visit your website, and you can even filter through leads based on the website pages they visited, company revenue, and more.
There’s even an integration for Slack, which pushes contact details straight to the channel your sales team users.
Again, you’re only going to get email contact details here, but the visitor tracking tool does mean you can take a more “data-driven” approach to outreach – focusing on buyers that are more likely to be aware of your company and the products and services you offer.
On top of that, Instantly.AI’s built-in verification tool makes it easy to clean and update your contact lists, and protect your sender reputation.
You can use this tool to double check all of your contact details, so you’re not wasting time and money on fake email addresses.
Email Accounts and Deliverability Tools
Once you’ve collected leads for your outreach campaigns, Instantly.AI gives you the email accounts, and campaign building tools you need to connect with, and nurture them.
Companies can access “Done For You” email accounts, already optimized with MX Records, SPF, DKIM, DMARC, and settings. Instantly.AI even handles the initial stages of “warming up” these addresses for you.
That basically means you’re more likely to actually reach your customer’s inbox, bypass potential spam filters, and increase click-through and conversion rates.
Customers get access to “unlimited email warm-up” on every plan, and a full selection of deliverability-boosting tools.
The “deliverability” suite gives you a ton of features and options to explore. For instance, you can use the “slow ramp-up mode” to gradually enhance your sender reputation.
There’s also a real-time deliverability dashboard, which tracks how many of your emails land in the spam folder.
These features might not seem like gamechangers at first, but their ability to improve your deliverability scores can make a world of difference to your outreach campaigns.
That’s particularly true now that inbox providers are using stricter algorithms to govern which emails are actually allowed to enter the inboxes of prospects.
Outreach Campaign Creation and Campaign Management
When it comes to actually connecting with your leads, Instantly.AI only supports email outreach (at least for now). You can use the built-in AI tools to create comprehensive outreach sequences with automated messages, and follow-ups.
There’s even an A/B testing feature to help you track down the most effective messaging strategies and the best times to send your emails.
Instantly’s generative AI assistant makes it quick and easy to create personalized emails at scale, and even edit your campaigns over time.
All you need to do is click on the little robot icon in your dashboard, and you can start using the AI bot to create your sequences.
You’ll even have access to a range of templates you can use to guide the content generation process.
Users can ask the AI to personalize each message with the name of the company or the lead, as well as additional information. Plus, the bot can draw direct prospect information straight from your CRM.
After you’ve created your campaigns, you can take advantage of a range of other campaign management tools, like advanced scheduling solutions, block lists, reputation protection and bounce detection, and API webhooks and integrations.
I did find that some of the AI generated messages sounded a bit “robotic” in places, but even if you need to edit certain messages, Instantly.AI will save you a lot of time and effort on initial outreach.
The Instantly CRM and Unified Inbox
Finally, one of my favorite features of Instantly.AI is it’s CRM system, which helps you to collect and manage information about your leads throughout the purchasing cycle.
The CRM comes with a master inbox, where you can track all previous conversations and interactions with customers through not just email, but calls, SMS, and other channels too.
As mentioned above, Instantly’s AI tools can also access CRM data to help you customize and personalize outreach sequences.
Plus, they can give you behind-the-scenes insights into which leads present the biggest opportunity for your business.
Instantly’s CRM also allows users to call and text leads straight from their browser.
Although you can’t use AI tools to create SMS campaigns or call scripts yet, this at least ensures that you have more ways to connect with your audience throughout the sales journey.
It’s also worth noting that Instantly’s CRM solution is still relatively new to the platform, so the company might add more features in the future.
Already, the firm says they’re working on adding priority AI and follow-up AI features into the CRM system.
Instantly.AI Review: Pricing and Plans
Instantly’s pricing structure is a little confusing at first. Although all of the tools offered by the platform are “connected”, you need to purchase different capabilities separately.
First, there are four plans for the “sending and warmup features” of the platform:
- Growth: $37 per month: Unlimited email accounts, and warmups, 1000 uploaded contacts, chat support, and 5000 monthly emails.
- Hyper Growth: $97 per month: All the features of Growth, but with 25,000 uploaded contacts, 100,000 emails per month, and premium live support.
- Light Speed: $358 per month: All the Hyper Growth features, plus 500,000 monthly emails, and 100,000 uploaded contacts.
- Enterprise: Custom pricing: custom emails and contacts, and access to a shared Slack channel, dedicated account manager, and private deliverability network.
There also four separate plans you can use to access Instantly.AI’s lead network, ranging from $47 per month to $492 per month.
The more you pay, the more “verified leads” and advanced filters you’ll be able to access when you’re searching for prospects.
Finally, there are two plans available for the CRM system.
The “Growth CRM” plan supports unlimited seats, a master inbox, advanced opportunities, detailed lead views, tasks, follow-ups, lead campaigns, reporting tools, and integrations, for $47 per month.
The Hyper CRM plan, for $97 per month includes all the features of Growth CRM, plus access to Instantly AI, calling and SMS, sales workflows, website visitor integrations, advanced reporting, and more.
It also includes priority access to new features like the follow-up AI tool.
Instantly AI Review: The Verdict
Ultimately, Instantly AI still has room for growth – particularly if you’re looking for a platform that can help maximize your omnichannel outreach strategies.
However, if you’re looking for a solution that can help you find high-quality leads faster, and initiate conversations through email (while protecting and improving your sender reputation), Instantly is a great choice.
It’s easy to use – even if you’re a beginner, powerful, and the features of the platform are constantly evolving.
I can definitely see how a platform like this could help any business increase their conversion rates and revenue.
If you’re still not sure if Instantly is right for you, you can reach out for a customized demo before you sign up for a plan.
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