If you at all follow the economics of mobile platforms, then you’ve almost inevitably heard about (and likely saw) Epic’s recent viral campaign in response to Apple’s decision to ban the incredibly popular, free-to-play game Fortnite from the App Store.
You can read much more about what’s happening between Epic and Apple, but it boils down to this: The App Store has banned Fortnite for violations of its terms of service, specifically because Epic has been using its own in-game payment system. This makes some sense, given Fortnite’s status as an elite freemium gaming experience.