Wix Adi Review: Is the AI Website Builder a Good Choice in 2024?

The TL;DR Version

Wix ADI (Artificial Design Intelligence) represents a significant shift in website creation, blending AI design with user-friendliness. It’s perfect for anyone who wants to get a site up and running quickly, offering custom-tailored designs, an easy-to-navigate editor, and all the must-have features for e-commerce.

But, it’s not without its trade-offs.

Compared to the traditional Wix Editor, Wix ADI keeps it simple, which means you might miss out on some of the deeper customization options and the wider variety of apps.

Still, if you’re just starting out or need to whip up a website without the headache, Wix ADI has got you covered, promising a slick, professional site with minimal effort..

Pros 👍

  • User-Friendly
  • Personalized Design
  • Integrated E-Commerce Features
  • Flexibility

Wix ADI Pricing

Wix ADI offers several pricing plans to accommodate different user needs. The pricing structure seems to be pretty flexible, making it so you can choose a plan that best suits your project requirements and budget.

  1. Light Plan: At $16 per month, the Light plan caters to most small business needs. It’s recommended for creating resume websites, portfolios, or blogs. This plan lets you build things like resume websites, portfolios, or personal blogs. It gives your site a polished look without any Wix ads plastered over it. You get a decent amount of storage and bandwidth, which is usually enough for basic sites.
  2. Core Plan: At $27 per month, the Core plan is designed for users interested in building an e-commerce platform. This is where you unlock those essential e-commerce features. You’ll be able to set up a fully functional online store, complete with product pages, a shopping cart, and secure online payments. It’s a solid starting point for small to medium-sized online stores.
  3. Business Plan: For businesses looking to expand their e-commerce sales, the Business plan, priced at $32 per month, is suitable. It offers more storage, more video hours, and advanced business features. This plan is great if your business is scaling up and you need more from your website. Think professional logos, social media logo files, and priority response from customer support.
  4. Business Elite Plan: Priced at $159 per month, this is the top-tier plan, offering everything from advanced reporting to comprehensive e-commerce and marketing tools. If your business needs the works – like automated sales tax, multiple currencies, or advanced shipping solutions – this is the plan for you.
wix adi review pricing

Wix ADI’s pricing reflects its versatility and the range of features it offers. The free plan and the 14-day free trial for paid plans offer an opportunity to explore the platform before committing to a paid subscription.

Research Methodology

To complete this review of Wix ADI, I combined hands-on experimentation with research to ensure a comprehensive understanding of the tool’s capabilities and limitations.

My journey began with direct engagement with Wix ADI, where I put the tool to the test. This hands-on time was invaluable for getting a feel for the interface, seeing how the AI design holds up, and just generally gauging how easy it is to use for website building.

I didn’t stop there, though. I put Wix ADI and the Wix Editor side by side to see how they stack up against each other in terms of design freedom, app choices, and SEO tools. This head-to-head was super helpful to get a sense of what you might gain or lose by choosing one over the other.

Plus, I scoured the web for what others are saying. I checked out a bunch of expert reviews, sifted through user comments, and explored several tech blogs and forums. This gave me a well-rounded view of how Wix ADI performs across different scenarios, from personal blogs to full-blown business sites.

Now that you know what I did to prep, onto the review!

What is Wix ADI?

Wix ADI is a groundbreaking feature from Wix.com, known for its user-friendly and affordable website-building capabilities. And it does its best to integrate the convenience and simplicity of Wix’s traditional tools with the innovative power of AI.

This AI approach is meant to simplify the website-building process, especially for those without extensive coding or design experience.

At the heart of Wix ADI is an artificial intelligence algorithm, which uses data sets to create a personalized website.

wix adi website builder review homepage

When you start with Wix ADI, you answer a series of questions about your business, design preferences, and website requirements. Based on your responses, Wix ADI generates a unique website, customizing templates and layouts to fit your brand and business category.

This process includes everything from the placement of contact forms to text boxes, ensuring the website aligns with your specific needs​​.

One of the most remarkable aspects of Wix ADI is its ability to rapidly construct a website that’s both functional and aesthetically pleasing. You can choose to build various types of websites, such as online stores, blogs, or portfolio sites.

The AI tool also allows for the integration of personal elements like logos and social media accounts.

Despite its automated nature, Wix ADI still offers users the opportunity to refine and edit the AI-generated design using Wix’s classic drag-and-drop builder, providing a balance between AI efficiency and personal creativity​​​​.

Benefits of Wix ADI

Wix ADI offers several advantages that cater to a diverse range of people, from beginners to those seeking a faster way to create a professional online presence. These benefits make Wix ADI a compelling option for many.

Here are some key benefits:

  1. It’s a Time-Saver: If you’re all about efficiency, Wix ADI is your kind of tool. It can help you to churn out unique, ready-to-go designs quickly. This is fantastic for anyone who needs to get their online presence sorted out, without skimping on features or an aesthetically-pleasing look.
  2. It’s Easy to Use: One of the best things about Wix ADI? It’s super user-friendly. You don’t need to be a tech whiz or a design guru to work with it. 
  3. It’s Tailored Just For You: The AI behind Wix ADI generates a website to the user’s brand and preferences. This customization is achieved through the AI’s analysis of user inputs, including business type, design preferences, and specific requirements. As a result, each website created with Wix ADI feels unique and aligned with the brand identity you specify​​​​.
  4. It Offers Customization Options: Despite its automated nature, Wix ADI allows for a degree of user customization. Once it’s done its thing, you can jump in and tweak the design, shuffle the layout around, or spruce up the content. It’s all about giving you that creative freedom while taking care of the tough stuff.
  5. It Includes E-Commerce Integration: Eyeing an online store? Wix ADI is on it. It sets up your e-commerce site automatically, taking the headache out of all the setup stuff. For anyone ready to dive into online sales but dreading the complicated setup, this is a huge plus.

Features of Wix ADI

Wix ADI offers many impressive features that blend the time-savings of AI with user-centric design.

Here are some of the standout features:

Completely Unique AI Design

At its core, Wix ADI is designed to generate a unique website every time. This is achieved through a process that includes web scraping for content related to your brand, adapting the design to your specific requirements, and offering variations in sections, pages, fonts, and colors.

The AI customizes the website based on your business category, ensuring that the design resonates with your brand image. You do retain control to accept, reject, or modify the templates using Wix’s drag-and-drop builder​​, however.

Grid-Based Editor

Wix ADI integrates with Wix’s grid-based editor, allowing further adjustments to the AI design. This editor is highly intuitive and allows you to place content modules anywhere on the screen. This feature is particularly useful for personalizing elements like store hours, staff names, or blog post entries, catering to the specific needs of your business​​.

Wix App Market

While not a direct feature of Wix ADI, users have access to the extensive Wix App Market. This market includes a wide range of apps across categories like marketing, online selling, services, media, design, communication, and analytics.

wix adi ai website builde app market

These apps are compatible with Wix ADI designs, allowing users to extend their site’s functionality beyond the built-in features​​.

Pages, Sections, and Other Customizations

Wix ADI provides a range of manual design tools for site structure, pages, sections, and more. You can add and customize sections, themes, colors, and fonts.

The platform allows access to all site pages for editing, along with functionalities like undo/redo, editing content or layout for each section, duplicating, moving, adjusting, or deleting sections, and changing device views.

You can also preview or publish your site and access customer support for further assistance​​.

It’s all in all, pretty intuitive to use and does allow you to go in and fix things if the AI goes astray — which doesn’t happen often, but still can depending on what you ask of it.

Wix ADI vs Wix Editor

When choosing between Wix ADI and the traditional Wix Editor, it’s important to understand the key differences and how they cater to different user needs.

So let’s break that down now.


  • Automated Design: Wix ADI is like having a personal AI designer. You feed it some info about your business and style preferences, and it crafts a website just for you. Perfect for those who’d rather skip the finer details of design and get straight to a polished end product.
  • Customization: Wix ADI does let you tweak things, but you’ve got some guidance and limitations. You can pick from different layouts and styles, but it’s not exdesign options like you’d find in the Wix Editor.
  • Ease of Use: Wix ADI is particularly user-friendly, making it a great choice for beginners or those who need to quickly set up a website without extensive design experience​​​​.
  • App Integration: You get a handpicked selection of apps to amp up your site, which is great for keeping things simple. But if you’re after the whole buffet of app options, this might leave you wanting more.

Wix Editor

  • Complete Creative Control: The Wix Editor is known for its drag-and-drop interface, offering complete creative freedom. You can build a webpage from scratch or modify a template down to the finest detail. This level of control is perfect for those who want to tailor every aspect of their website​​.
  • App Market: Need a specific widget or tool? Chances are, you’ll find it in the extensive Wix App Market, which has over 250 apps to choose from. This is a big plus for folks who have specific needs or just love to tinker with features.
  • Learning Curve: The Wix Editor is more complex, so it’s better suited for those who are comfortable with tech or have some web design experience under their belt.
  • SEO and Advanced Features: For the SEO experts and detail-oriented folks out there, the Wix Editor lets you dive deep into SEO and other advanced features. It’s all about giving you the tools to fine-tune and optimize every corner of your site.

So, the bottom line? It all boils down to what you need and how you like to work. If you’re after a straightforward, guided process with less fuss, Wix ADI is your go-to.

But if you’re all about crafting every detail and exploring advanced features, then the Wix Editor is your playground.

Pros and Cons of Wix ADI


  1. User-Friendly Interface: Wix ADI is designed to be intuitive and straightforward, making it ideal for those new to website building or under time constraints. The setup involves answering a series of questions, after which Wix ADI takes over the design process, greatly simplifying the experience​​​​.
  2. Automated Custom Design: The platform generates a custom design for your site, including appropriate imagery. This feature ensures that the site not only looks professional but also resonates with your specific branding and objectives​​​​.
  3. E-commerce and App Integration: Wix ADI supports essential e-commerce features and offers a selection of apps to enhance website functionality, which is beneficial for users looking to quickly set up an online store or add extra capabilities to their site without complex configurations​​​​.
  4. Flexibility for Upgrades: You have the flexibility to switch to the more feature-rich Wix Editor as your needs grow or when you require more advanced customization options​​​​.
  5. Efficiency in Website Creation: The process of building a website with Wix ADI is notably swift, allowing you to get your site up and running in a relatively short time​​​​.


  1. Constrained Customization Options: Compared to the Wix Editor, Wix ADI limits users in terms of customization, offering fewer options for detailed personalization and design creativity​​​​.
  2. Limited App Selection: The variety of apps available in Wix ADI is not as extensive as the complete range found in the Wix App Market, potentially limiting the features available to you​​​​.
  3. Simplified SEO Tools: While Wix ADI includes fundamental SEO tools, it lacks the depth and breadth of SEO optimization features present in the Wix Editor, which may be a disadvantage for those seeking to optimize their site’s search engine performance​​.
  4. Restricted Template Range: The selection of templates in Wix ADI is narrower compared to the extensive collection available in the Wix Editor.

Overall, Wix ADI shines with its ease of use, automated design process, and quick website setup. However, its limitations in detailed customization, app variety, SEO features, and template selection are important factors to consider for users who desire a higher degree of control and flexibility in their website design.

Wix ADI Alternatives

Other website builders that offer similar features and ease of use as Wix ADI include:

1. Weebly

A premium website builder, Weebly is a great option for startups and blogging. It’s got everything to set up an online store or a personal site, with a bunch of nice-to-look-at, customizable themes.

Weebly includes features such as free ecommerce hosting, video backgrounds, a mobile app, custom lead generation forms, and integrated social media tools​​.

2. WordPress

With a whopping 60,000+ plugins and over 10,000 themes, your customization options are almost endless with WordPress.

It does require setting up a domain and hosting, but that’s a small price to pay for the level of control it offers. Perfect for those who want to take the reins of their website’s design and functionality.

3. Webflow

Suitable for designers and developers, Webflow offers extensive HTML/CSS capabilities, an on-page editing interface, and visually rich animations.

The code it generates is clean and SEO-friendly, and the animation features, like 3D and no-code options, mean you can create something that not only looks professional but also stands out.

Wix ADI Review: Final Verdict

After taking a good look at Wix ADI, here’s my take:

Wix Adi is a solid, user-friendly option for anyone who wants to get a website off the ground with minimal effort.

The AI design process is a real time-saver, churning out personalized, ready-to-go templates that are fantastic for beginners or those in a hurry to go live.

Its simplicity, coupled with some genuinely helpful e-commerce features and the freedom to level up to the Wix Editor, really adds to its appeal.

But it’s by no means perfect. If you’re the type who likes to dive deep into customization, or if you’re hungry for a wide array of apps and robust SEO tools, Wix ADI might feel a bit limiting.

Its toolbox isn’t as packed as the Wix Editor’s, and the SEO capabilities are pretty basic.

So, here’s the deal: if quick setup and ease of use are high on your list, Wix ADI is a fantastic pick. But if you’re after the full bells-and-whistles experience with advanced customization, you might want to explore other options.

Think of Wix ADI as a great starting point. And it’s definitely worth a spin to see if it fits your needs.

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Our team has been at the forefront of Artificial Intelligence and Machine Learning research for more than 15 years and we're using our collective intelligence to help others learn, understand and grow using these new technologies in ethical and sustainable ways.

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