8 Best AI Copywriting Software for 2024 [Pros, Cons, Pricing]

best ai copywriting software

Navigating the world of content creation requires a keen eye for detail and a flair for the right words. Enter AI copywriting software: a modern writer’s ally that brings precision and creativity. These tools don’t cut corners. Instead, they can enrich the writing process.

They offer a helping hand to finesse your prose, ensuring every piece you craft resonates with authenticity and impact.

As we sift through the top contenders in AI copywriting software, we’ll discover how they can amplify your unique voice, giving you the power to captivate your audience with every sentence.

Top AI Copywriting Software

  1. Jasper AI
  2. Rytr
  3. Anyword
  4. Copy AI
  5. Copysmith
  6. Content Bot
  7. Writesonic
  8. Frase

What is an AI Copywriting Software?

AI copywriting software is a technology that combines the art of language with the precision of machine learning. It analyzes data, understands language patterns, and generates content that mimics human writing.

This software can produce various types of written content, from marketing copy to blog posts, often at a speed and volume that would be challenging for a human writer to match.

The goal is not to replace human creativity but to augment it, providing writers with suggestions, optimized language, and even tone analysis to help refine their message.

It’s a tool that’s designed to assist content creators by enhancing their natural writing abilities with advanced AI capabilities.

My List of Best AI Copywriting Software in 2023

1. Jasper.ai

jasper ai - best ai copywriting software

Jasper.ai is a sophisticated AI copywriting assistant that helps users craft compelling content across various formats. It’s equipped with features like the Jasper Command, which interprets user prompts to generate specific content, and Jasper Recipes for streamlined content creation workflows.

The platform’s long-form assistant is particularly useful for writing detailed articles, reports, and emails.

Pricing

Jasper.ai offers a range of pricing plans tailored to different content creation needs. The Creator Plan starts at $49 per month, providing 10,000 AI-generated words, one user login, and a suite of features including a browser extension, Jasper Chat, and access to over 50 templates.

For teams looking to collaborate, the Teams Plan at $99 per month includes three user logins with the option to add more, along with enhanced collaboration tools and content management features.

For larger organizations requiring unlimited usage and advanced features such as API access, custom templates, and dedicated support, Jasper.ai provides a Business Plan with custom pricing. All plans come with a free 7-day trial, and there’s a 20% savings for annual billing.

Pros

  • User Experience: Intuitive interface that’s easy to navigate.
  • Content Quality: Produces high-quality, engaging content with a human-like touch.
  • Versatility: Offers over 50 templates for various content types and a long-form assistant for detailed writing tasks.
  • Customization: Allows users to teach the AI their brand’s voice and provides Jasper Commands for tailored content creation.
  • Collaboration: The Teams and Business plans offer features for multiple users and content management.

Cons

  • Learning Curve: Some advanced features may require a learning period for new users.
  • Price Point: Higher-tier plans can be pricey for individuals or small businesses.
  • Word Limits: The Starter and Creator plans have fixed word limits that may not suffice for large projects.

Who is this best for?

Jasper.ai is ideal for marketers, entrepreneurs, and content creators who need to produce a large amount of high-quality content consistently. It’s particularly useful for those looking to automate part of their content creation process.

2. Anyword

Anyword is a dynamic AI copywriting tool that’s a great option for writers of all kinds. For instance, bloggers can leverage Anyword to transform a blank canvas into a rich, engaging blog post in a fraction of the usual time.

Ecommerce professionals can use it to craft compelling product descriptions that are optimized for platforms like Amazon, potentially boosting sales. And email marketers might find the Email Copy Generator invaluable for creating powerful emails that drive open rates and conversions.

Pricing

Anyword’s pricing is designed to accommodate everyone from individual marketers to large enterprises. For individual users, the Starter Plan is available at $39 per month when billed annually, offering a single seat with access to over 100 marketing templates, unlimited copy generation, and basic analytics.

Marketing teams might opt for the Data-Driven Plan at $79 per month annually, which includes three seats (expandable to 13), advanced content optimization tools, and convenient integration with popular writing platforms.

For larger organizations, the Business Plan starts at $249 per month annually, providing up to 23 seats, sophisticated analytics, A/B testing, and onboarding support, while the Enterprise Plan offers a tailored experience with enterprise-level features and dedicated support, priced on a custom basis.

Pros

  • The predictive performance score is a standout feature that can significantly optimize marketing efforts.
  • The ability to sync with ad accounts for tailored content suggestions is a powerful tool for marketers.
  • Custom mode allows for brand-specific voice consistency.

Cons

  • The more advanced features are locked behind higher-tier subscriptions, which may not be accessible to all users.
  • It may have a learning curve for those not familiar with AI copywriting tools.

Who is this best for?

Anyword is best suited for content creators who need to produce a high volume of written content across various platforms.

Whether you’re a solo blogger, a small business owner in need of engaging product descriptions, or a digital marketing agency aiming to deliver high-converting copy for clients, Anyword’s tools can help you create content that resonates with your audience.

3. Copy.ai

Copy.ai is an AI-powered platform that revolutionizes content creation, offering tools like an AI chatbot for brainstorming, the ability to manage numerous projects, and the flexibility to craft content in over 95 languages.

It’s equipped with a suite of features to cater to various content needs, including customizable brand voices, a plethora of prompt templates, and advanced AI options like GPT-4. The platform also supports API access and provides workflow templates to automate and scale content processes efficiently.

Pricing

Copy.ai’s pricing model is designed to accommodate a wide range of users, from individuals to large enterprises. The Free Plan is perfect for those just starting out, offering basic features without any cost.

For more advanced needs, the Pro Plan at $49 monthly provides unlimited chat words and additional workflow credits.

Larger teams might opt for the Team Plan at $249 monthly, which includes more seats and credits.

For businesses focused on growth and scale, the platform offers tailored plans with expansive features and dedicated support, ensuring that there’s a suitable option for every stage of business development.

Pros

  • A comprehensive suite of AI tools for content generation.
  • Scalable solutions for teams and businesses of all sizes.
  • Multilingual support broadens the platform’s usability.
  • Workflow automation saves time and streamlines processes.

Cons

  • May be overwhelming for users only needing basic content generation tools.
  • Workflow credits can be a complex system to understand and manage.

Who is this best for?

Copy.ai is ideal for a spectrum of users — from solo entrepreneurs seeking to enhance their content strategy to large organizations aiming to integrate AI into their content creation at scale.

The platform’s scalability ensures that as a business grows, Copy.ai’s services can grow with it, making it a versatile tool for anyone looking to leverage AI for content generation and workflow automation.

4. Rytr.me

rytr homepage best ai copywriting software

Rytr.me is another AI-powered writing assistant that’s carving out a significant niche in the content generation world. It’s a tool that prides itself on delivering quality content swiftly and affordably, with a user base that spans over 7 million, including heavyweights like Adidas and Dell.

The platform is versatile, offering more than 40 use cases and templates to suit a wide array of content needs, and it can churn out text in over 30 languages. Rytr.me also allows users to adjust the tone of their content with over 20 different options, ensuring the writing matches the intended vibe.

Pricing

Rytr.me’s pricing structure is designed to be strikingly affordable. The Free plan allows for the generation of 10k characters per month, access to all use cases, writing in multiple languages, and a built-in plagiarism checker.

For those needing more, the Saver plan at $9 per month (or $90 per year) increases the character limit to 100k per month and includes additional perks like generating up to 20 images with AI and the ability to create custom use cases.

Pros

  • Cost-effective plans, including a robust free tier.
  • Wide range of use cases and language support.
  • User-friendly interface with additional writing and editing tools.
  • Positive user reviews and high satisfaction ratings.

Cons

  • The free plan has a character limit which may be restrictive for some users.
  • Advanced features and higher character limits are gated behind the paid plans.

Who is this best for?

Rytr.me is ideal for individual copywriters, marketers, and entrepreneurs who need a versatile tool for various content types. It’s also suitable for businesses looking to streamline their content creation process without investing heavily in multiple software solutions.

5. Describely

describely homepage best ai copywriting software

Describely family, is a tool that’s laser-focused on providing ecommerce content teams with a powerful AI solution for generating high-quality, SEO-optimized product content at scale. It offers unlimited content creation, robust product catalog management, and bulk product content generation, all integrated with key eCommerce tools and platforms.

Pricing

Describely offers a range of plans to suit various needs. The Free plan is quite generous, allowing up to 5 products, 1 user, and 25 generations per month at no cost.

For those needing more, the Core plan starts at $9 per month (or $90 per year) and includes unlimited AI copy generation for up to 450 products, 3 users, and 15 bulk generations per month.

For larger enterprises, Describely offers customized plans with unlimited AI copy generation, custom product and user counts, store connectors, and bulk generations, ensuring a fit for every business size.

Pros

  • Customizable plans for enterprises.
  • Integration with major eCommerce CMS like Shopify and WooCommerce.
  • 30-day money-back guarantee.

Cons

  • The free plan is limited to 5 products and 25 generations per month.
  • Bulk generation and additional features are limited in the lower-tier plans.

Who is this best for?

Copysmith.ai is best suited for eCommerce businesses of all sizes looking to automate and optimize their product description process. Its ability to integrate with major eCommerce platforms makes it a valuable tool for those who manage a large product catalog and require consistent, SEO-friendly content.

6. ContentBot

contentbot homepage best ai copywriting software

ContentBot is another AI copywriting software that streamlines the content creation process for writers and content marketers. It’s equipped with features like AI writing assistance, automated workflows, and a paraphrasing tool to enhance productivity.

The InstructBot feature allows for precise command over the content output, ensuring that the AI aligns with the user’s intent. Additionally, ContentBot includes a plagiarism checker to maintain content originality and offers a community platform for user engagement and support.

Pricing

ContentBot’s pricing structure is designed to accommodate a variety of users. The Prepaid option allows for a flexible pay-as-you-go approach, starting at $1 per 1000 words.

For more regular users, the Starter plan at $19 per month provides 50,000 words, making it a cost-effective choice for those with moderate content needs.

The Premium plan, at $59 per month, offers 150,000 words and is ideal for startups and content marketers looking for more volume and priority support.

Agencies might find the Premium+ plan most beneficial, with 400,000 words per month at $99, along with the unique offering of two human-enhanced AI blog posts.

Pros

  • Comprehensive toolset for content creation
  • Flexible pricing models
  • No limit on the number of users
  • Premium+ plan includes unique human-enhanced AI blog posts

Cons

  • Higher cost per word in the Premium plan compared to Starter
  • Import limits may hinder users with large-scale content needs
  • Exclusive features like human-enhanced AI posts are reserved for the top-tier plan

Who is this best for?

ContentBot is an ideal choice for freelance writers who require a robust tool for idea generation and content drafting. Content marketers and startups will appreciate the scalability and efficiency it offers for their content strategies. Agencies, in particular, can leverage the high-volume content creation capabilities and the added benefit of human-enhanced AI posts provided in the Premium+ plan.

7. Writesonic

Writesonic homepage best ai copywriting software

Writesonic steps onto the AI copywriting stage with a promise to boost content quality and efficiency. It’s tailored to support a variety of users, from individual freelancers to bustling enterprises, with a toolset that spans multiple aspects of content creation.

Pricing

The platform’s pricing begins with a free tier, offering up to 10,000 words — ideal for those testing the AI copywriting waters.

For freelancers, Writesonic has a plan starting at $13 per month, billed annually, which includes 100,000 ChatGPT-3.5 words or 16,667 ChatGPT-4 words, under a fair usage policy and full access to all tools.

Small teams are catered to with a custom-priced plan that allows for up to 4 million words and includes four user accounts. Enterprises can negotiate a bespoke plan with unlimited words, enhanced customization, and dedicated support.

Pros

  • A broad range of features from AI article writing to a chatbot and art generator.
  • Flexible pricing, including a free entry-level option.
  • Comprehensive support and resources for users.
  • Multilingual capabilities and a variety of templates.

Cons

  • Pricing for small team and enterprise plans is not transparent.
  • Fair usage policy on the unlimited words plan may be restrictive for some users.

Who is this best for?

Writesonic is best suited for content creators who need a robust suite of tools to support their writing process. Freelancers will find the unlimited words plan particularly attractive, while small teams and enterprises can benefit from the customizability and scalability of the platform.

8. Frase.io

frase homepage best ai copywriting software

Frase.io is a cutting-edge AI content platform designed to streamline SEO content creation. It’s a tool that simplifies the journey from keyword to final draft, making it quicker and less daunting.

It caters to various aspects of content creation, including SERP research, outline curation, AI-driven writing, and content optimization.

Pricing

Frase.io’s pricing structure is straightforward, with a trial period that allows you to test the waters for just $1.

The Solo plan is priced at $14.99/month (or $12.66/month if paid annually) and includes the ability to write and optimize up to 4 articles per month.

The Basic plan, at $44.99/month (or $38.25/month if paid annually), expands this capacity to 30 articles per month.

For larger teams, the Team plan at $114.99/month (or $97.75/month if paid annually) offers 3 user seats and the ability to write and optimize an unlimited number of articles.

Pros

  • Comprehensive SEO content workflow tools
  • Intuitive research panel and Outline Builder
  • AI Writer for instant content generation
  • Content optimization with a topic model for keyword inclusion

Cons

  • Limited articles per month on lower-tier plans
  • Pro Add-On required for unlimited AI-generated content, adding to the cost
  • Solo plan does not include document-sharing capabilities

Who is this best for?

Frase.io is ideal for SEO professionals, content strategists, and marketing teams who need a robust platform to create content that ranks well on Google.

It’s particularly beneficial for those who manage multiple content pieces and require a streamlined process from research to optimization.

Conclusion

We’ve seen that AI copywriting tools offer a diverse array of solutions to suit every type of writer. From Jasper’s creative flair to Frase.io’s SEO prowess, each platform brings something unique to the equation.

The right tool for you will depend on your specific needs, of course, whether that’s crafting engaging narratives or optimizing content to climb the SEO ladder.

The variety in pricing and features across these platforms means there’s a fit for every budget and requirement.

It’s clear for me that the value of these tools lies in their ability to adapt to individual content strategies, helping you connect with your audience more effectively.

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