With AI transforming the way people search online, businesses need SEO tools that go beyond traditional keyword tracking and basic audits.

Our in-house team spent over 200 hours reviewing both Peec AI and Semrush One, analyzing everything from AI content features to real-time visibility tracking inside large language models (LLMs) like ChatGPT and Perplexity.

After thorough testing, we found that Semrush One is the better choice for marketers who need full visibility across Google and AI search platforms. It offers unmatched data on how AI models view your brand, tracks AI prompt mentions, and includes all the traditional SEO tools you’d expect from a market leader.

Peec AI, while more affordable and intuitive for content creators, lacks the broader suite of traditional SEO tools—but shines when it comes to tracking visibility inside LLMs.

Our Top 2 Picks for AI-Powered SEO Tools

Semrush One – Best for SEO visibility across Google, ChatGPT, Perplexity
Peec AI – Best for fast AI visibility tracking and prompt monitoring

Comparing the Best SEO Tools for AI Search and Content Optimization

We tested Peec AI and Semrush One side by side to see which tool is best suited for different types of marketers.

Feature	Semrush One	Peec AI
Google SEO Tools	✅ Included	❌ Not included
AI Content Writing	⚠️ Basic assistant	✅ Strong AI insights, no writer
AI Visibility Tracking (LLMs)	✅ Yes	✅ Yes – Advanced
Prompt Monitoring	✅ Yes	✅ Yes – With prompt suggestions
Technical SEO Audits	✅ Advanced	❌ No
Pricing	From $139.95/month	From $199/month
Ideal For	Agencies & large SEO teams	Brands tracking AI presence

Why You Can Trust This Review

Our research involved hands-on testing of both platforms. We created content using each tool, ran technical audits, and monitored AI visibility scores. We evaluated performance across 150+ data points, including pricing, ease of use, accuracy, and AI integration.

As part of our ongoing work with clients and internal SEO campaigns, we actively use and test tools like Semrush One, Peec AI, and other AI visibility platforms. This hands-on approach ensures our reviews stay grounded in real-world performance—not just surface-level features.

1. Semrush One: Best for AI + Traditional SEO in One Platform

Starting price: $139.95 per month
AI content & visibility tools: Yes
LLM prompt data: Yes – 158M+ tracked

Semrush One is the upgraded version of the original Semrush platform — combining everything users love about classic SEO tools with advanced features that help businesses monitor how they’re performing inside AI platforms like ChatGPT and Gemini.

With Semrush One, you’re no longer limited to Google data. Instead, you’re given full insight into how often your brand is being mentioned, prompted, or recommended in AI-generated results.

From our testing, Semrush One stood out by offering the only unified dashboard that tracks your SEO presence in both Google and AI environments. This is essential because platforms like ChatGPT, Gemini, and Perplexity are increasingly responsible for directing user intent — and eventually traffic.

What We Liked:

AI Visibility Score: Helps you understand if and where your brand is being mentioned inside AI tools like ChatGPT. This insight is crucial in 2026, as LLMs influence more purchasing decisions than ever before.
Prompt Monitoring: Shows you what users are asking AI tools and how often your brand, or competitors, appear in those results.
LLM Crawlability: Offers technical audits to ensure your site is structured so that large language models can find and understand your content properly.
SEO + AI Reporting: Combines both traditional SEO metrics (rankings, traffic) with LLM-based visibility. This makes it easier to present unified reports to stakeholders or clients.

What Could Be Better:

The AI content writer is more of an assistant — it’s not designed for long-form content generation.
Semrush One is built for SEO professionals, so there’s a learning curve, especially for users new to SEO or data analysis.

✔️ Pros

Full Google + AI visibility
Detailed prompt tracking
Integrated technical SEO audits
Trusted by over 10M users

❌ Cons

High monthly cost
Complex for new users
Limited AI content creation

2. Peek AI: Best for Quick Content Creation With SEO Assistance

💰 Starting price: $199 per month
🤖 AI writer: No – focuses on insights
📊 LLM data: Yes – real-time AI prompt data

Peec AI is an AI search visibility platform designed to help marketing teams understand how large language models like ChatGPT, Gemini, and Perplexity view, rank, and talk about their brand. Unlike traditional SEO tools, Peec AI focuses solely on LLM performance metrics, like visibility, position, and sentiment.

It’s the best choice for teams wanting to track AI visibility, act on prompt-level data, and optimize brand performance inside AI tools.

We found Peec AI to be incredibly unique. It doesn’t offer keyword tools or SEO content writing, but it helps you monitor and influence how LLMs are presenting your brand to millions of users.

✅ What We Liked

AI Visibility Score: Tracks how often your brand is mentioned in AI conversations across major LLMs.
Prompt Monitoring: Suggests relevant prompts, shows brand performance, and even helps you track which prompts your competitors appear in.
Sentiment Analysis: Tells you if your brand is being described positively or negatively in AI-generated answers.
Source & Citation Tracking: Highlights where AI tools are pulling data from — like Reddit, G2, or the NYT — and suggests actions like securing mentions or launching digital PR campaigns.

❌ What Could Be Better

No keyword research or Google-specific rank tracking.
Doesn’t support technical SEO audits, so it’s not a full replacement for traditional SEO tools.
Lacks long-form AI content generation — it’s designed for data and insights, not creation.

👍 Pros

Real-time LLM prompt data
In-depth brand visibility tracking
Sentiment + source insights
Trusted by 1,500+ marketing teams

👎 Cons

No content writing or keyword tools
Not ideal for traditional SEO workflows
Higher starting price than entry-level tools

🧩 Feature Breakdown: Which Tool Does What?

Here’s how both tools compare in a detailed side-by-side breakdown:

SEO Feature	Semrush One	Peec AI
Google Rank Tracking	✅ Yes	❌ No
Keyword Research Tools	✅ Deep database	❌ None
AI Writer	⚠️ Limited assistant	❌ None
AI Visibility Tracking	✅ Tracks ChatGPT, Gemini, Perplexity	✅ Tracks ChatGPT, Gemini, Perplexity
LLM Prompt Monitoring	✅ 158M+ prompts	✅ Real-time prompt tracking
AI Readiness Audit	✅ Yes	❌ No
Competitor Analysis	✅ Advanced	✅ Prompt-level only
Technical SEO Audits	✅ Full-site, AI crawlability	❌ Not available
Pricing	$139.95+/mo	$199–$499/mo

Case Study Highlights

Coalition Technologies used Semrush One to monitor their AI visibility and optimize their strategy accordingly. They recorded a 429% increase in referral traffic from AI platforms — especially ChatGPT — by focusing on keywords that appeared in common prompts and auditing how their site performed when crawled by LLMs.

Peec AI has been adopted by teams at Squarespace, Glide, and Merge. Glide reported that blog posts began ranking inside ChatGPT and Perplexity within 24 hours of publishing, thanks to prompt-based optimization tracked inside Peec AI. Merge saw a 5x YoY increase in LLM-driven demo requests using Peec’s prompt and sentiment data.

Which SEO Tool Should You Choose?

Semrush One is better for:

Agencies needing unified SEO + AI visibility reports
Enterprises targeting visibility on Google and LLMs
Teams optimizing technical performance and reporting ROI
Marketers needing competitive data across AI search engines

Peec AI is better for:

Marketing teams focused on AI visibility
Brands who want to monitor prompt-level performance
SEO strategists optimizing for ChatGPT, Gemini, Perplexity
PR teams looking to improve brand citations in LLM outputs

How Much Does Each Tool Cost?

Semrush One Pricing

Plan	Price	Best For
Pro	$139.95/month	Basic SEO teams
Guru	$249.95/month	Growing teams
Business	$499.95/month	Agencies and enterprise

All Semrush One plans include AI visibility tools, LLM prompt tracking, SEO site audits, and keyword research.

Peek AI Pricing

Peec AI Pricing

Plan	Price	Best For
Starter	$199/month	AI visibility tracking for individuals
Pro	$499/month	Mid-sized teams and growing brands
Enterprise	Custom pricing	Agencies, PR teams, and multi-brand orgs

Peec AI focuses more on LLM visibility, prompt monitoring, and real-time data for AI search.

Bottom Line: Semrush One vs Peec AI

If your primary goal is to create SEO reports, optimize for Google, and monitor your presence across all digital channels, Semrush One is the better choice. It combines legacy SEO strength with future-facing AI tracking.

But if your goal is to understand how AI platforms perceive your brand and take action based on prompt-level performance and sentiment, Peec AI is the most specialized tool available.

While the pricing gap is noticeable, the use case difference is even bigger. Semrush One handles SEO across channels. Peec AI handles AI search visibility only—and does it better than anyone else.

Final Verdict

Tool	Best For	Monthly Cost	AI Search Tools	Content Tools
Semrush One	SEO pros & agencies	$139.95–$499.95	✅ Yes	Basic assistant
Peec AI	AI visibility & brand teams	$199–$499+	✅ Yes	None

We recommend Semrush One if you want to future-proof your SEO strategy and lead in both Google and AI search.
We recommend Peec AI if you want to double down on AI-first visibility, LLM prompt tracking, and brand monitoring in real time.

Try Semrush One 👉 7-Day Free Trial

Peec AI vs Semrush One: Which SEO Tool Gives You the Edge in 2026?