Most people can define “generative AI” these days, usually with a quick reference to ChatGPT or Gemini, but I still see a lot of business owners struggling with the concept of a generative AI CRM.
So, here’s the quick definition: A generative AI CRM is customer relationship management software that can automate tasks, create content, and analyze data with artificial intelligence.
The idea is that it’s supposed to make managing and nurturing customer relationships a lot easier for sales, marketing, and service teams alike. The best tools, like HubSpot’s AI CRM, do just that, and they do it very well. HubSpot’s research even found that three out of four salespeople think AI has helped improve their outcomes.
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