9 Best AI Logo Generators in 2024 (Free and Paid)

The recent advancements in generative image AI, such as Stable Diffusion, DALLE-3, and Midjourney, have made it easier to create high-quality, photorealistic graphic assets from simple text prompts.

One of the ways, that has been used extensively is for generating logos for business branding. While a graphic designer might charge thousands for similar quality, an AI logo generator delivers comparable results instantly for less than the price of a coffee.

In this tutorial, written with beginners in mind, we will go over the best AI logo generator available.

The Best AI Logo Generators

1. Wix Logo Maker
2. Looka
3. LogoAI
4. Hatchful (by Shopify)
5. Logomaster
6. Brandmark
7. Logo.com
8. Designs AI
9. Tailor Brands

How We Tested the Best AI Logo Generators

To identify the best AI logo generators, we dedicated several hours to meticulously research and evaluate the various AI tools based on the following criteria:

• Quality of Logo Creation (originality and brand cohesiveness)
• Pricing (additional points if it has a free plan/trial available)
• Design Template Diversity
• Customization Options
• Ease of Use
• Unlimited Revisions
• SVG File Format Exports

Our main goal was to find the top AI logo makers that can closely match a professional graphic designer’s quality of work, originality, and brand understanding, while keeping it affordable and easy to use.

What is an AI Logo Generator?

AI logo generators are software that makes use of the latest generative image artificial intelligence (AI) models, which are trained on extensive datasets to convert your text prompts into graphic assets like logos.

By providing details such as your company name, industry, and design preferences, AI logo makers can utilize complex algorithms to generate a range of closely-matching logos in mere seconds.

The benefits of using an AI logo generator include:

• Cost Efficiency: They significantly lower the expenses associated with creating high-quality logos
• Time Savings: These tools produce several logo variations in seconds, saving valuable time
• Creative Exploration: They facilitate prototyping and exploration of different logo designs, aiding in the creative brainstorming process

AI logo generators offer an appealing solution for businesses seeking efficient, budget-friendly branding solutions without compromising on the uniqueness and relevance of their brand identity.

Let’s now go over the best AI logo generators that are available.

What Are the Best AI Logo Generators?

1. Wix Logo Maker

While Wix is primarily known as a website builder, one of the standout features of this platform is the Wix AI Logo Maker.

The best part about Wix Logo Maker compared to its alternatives remains its ease of use and wide variety of customization options.

You can take inspiration from the many available logo templates that cater to a variety of styles, including Abstract, Minimalist, and Retro, to curate your own.

Pricing

• Free Plan: The free plan allows you to test and create a logo but does not allow you to download or own the logo
• Basic Plan: $20/package, includes full commercial rights, high-resolution logo files
• Advanced Plan: $50/package, includes full commercial rights, high-resolution logo files, resizable logo files, social media logo files

Pros

• Wide Range of Customization Options: Wix AI Logo Maker provides tons of templates, icons and customization options to choose from.

Cons

• Limited Post-Purchase Edit: Wix AI only allows a one-time free edit after purchasing or downloading your logo.
• Restricted Commercial Usage Rights: Although the logo creation is free, you have to be on one of the paid plans to get commercial usage rights for the generated logos.

Who is this best for?

Wix Logo Maker is ideal for those who are already integrated with the Wix website builder and need a quick logo designed with the help of AI.

Key Features

• Various customization options and templates
• One-time payment plans available to purchase your generated logo for use

2. Looka

When you first try Looka, you will be asked 3-5 questions pertaining to your business, business name, and industry. From there, it took roughly 30 seconds to generate several professional and unique logos.

The unique aspect of Looka remains in its detailed customization that follows that initial quiz, where you can pick your logo’s color combination and brand message, as well as additional features that provide you with your own brand kits, social media templates, and even business card designs that utilize your newly generated logo.

Pricing

• Free Trial: Looka offers a free trial to make the logos but to get the downloadable PNG file of the logo, you have to choose any of the below plans
• Basic Plan: $20/one-time, provides 1 PNG logo file download only
• Premium Plan (Logo Only): $65/one-time, provides multiple high-res file types (PNG, EPS, SVG, PDF), transparent backgrounds, and unlimited revisions
• Brand Kit Subscription (Logos + Brand Kit): $96/year, offers unlimited revisions, hi-res and vector logo file downloads, and brand kit packages, which include social posts, business cards, email signatures, letterheads, and invoices, among others

Pros

• Quality of Logos Generated: The logo designs that are AI generated are high quality and allow for further revisions
• Easy-to-Use: Looka provides an accessible, simplistic interface that is perfect for beginners and professionals to get started with AI generated logos
• Extensive Customization Options: Looka has tons of customization options and brand kits that utilize the generated logo to craft your business cards, social media templates, and more

Cons

• Expensive: The customization and brand kits are available if you’re on paid plans, which can be costly

Who is this best for?

Best suited for startups, small businesses, or entrepreneurs that quickly need high-quality logos and brand assets at just a fraction of the cost of hiring a graphic designer.

Key Features

• User-friendly quiz for tailored logo creation
• Easy-to-use interface
• Extensive customization options
• Brand kits that utilize your logo

3. LogoAI

LogoAI offers a straightforward process for AI logo generation, by inputting your business name, selecting your industry, and choosing your preferred font and color scheme to generate a selection of closely-matching logos to your brand identity.

The highlight feature of LogoAI remains its ‘Designer Fix’ option, which provides an additional level of human assistance to address modifications that can’t be gotten from LogoAI’s interface.

Pricing

• Basic Plan: $29/package, includes design edits, a low-resolution logo, and a transparent PNG
• Pro Plan: $59/package, includes high-resolution and vector files, plus Microsoft Word and PowerPoint templates and branding tools
• Brand Plan: $99/package, provides logo animation and brand center access

Pros

• Custom Fonts Support: LogoAI makes it easy to upload and use your own custom fonts for your logos, this is a feature that is missing from a lot of AI logo generators
• ‘Designer Fix’ Feature: Any modifications that require “extra work” which can’t be done via the interface, can be seamlessly made by a human designer at an additional fee

Cons

• No Free Plan: Unlike other platforms, there’s no free plan
• Limitation on Access to High-Resolution Files: Access to download your final logo in high-resolution formats, which is necessary for professional use, is restricted to Pro and Brand plans

Who is this best for?

LogoAI is ideal for bloggers, small online stores, or e-commerce businesses seeking distinctive, professionally designed logos without the need for extensive design experience.

Key Features

• Variety of file types and design versions for comprehensive branding needs
• Free business name generator and free trial for initial design exploration

4. Hatchful by Shopify

Hatchful by Shopify is a completely free AI logo generator, that allows you to create a professional logo in just minutes.

The unique aspect of Hatchful remains its price point, which for the basic customizations it provides (including integration with Google Fonts), makes it a good entry point.

Pricing:

• Free: A completely free AI logo generator, which allows you to generate logos and make revisions without any limits

Pros

• It’s Completely Free: Ideal for those who are on a budget and want to generate a high-quality logo quickly whilst having unlimited revisions

Cons

• Cannot Import Your Own Assets: There is no option to add your own images, logos, or other design assets to be added to the logo you generate
• Limited Export Options: Only PNG format is available for export, no SVG or PDF file export options
• Limited Customization Options: Lack of customization options available, which results in logos looking generic

Who Is It Best For?

Hatchful is best for those looking to generate a logo as quickly as possible without any additional cost or having to put up with hidden limitations and upsells.

Key Features

• Integration with Google Fonts for a wide range of typography options
• Completely free-of-charge AI logo generator
• Access to Shopify’s Business Name Generator for those still brainstorming company names

5. Logomaster AI

Logomaster AI is an intuitive AI logo generator that promises to help you generate your logo within minutes.

What makes Logomaster AI unique is the way they initiate the logo generation process, by first having you pick existing logos for inspiration, choosing a brand color, adding your company name, and then selecting a logo icon.

From there, Logomaster AI proceeds to create the final output that aligns with your brand’s identity and vision. If you’re unsatisfied with the result, Logomaster AI also offers unlimited revisions.

Pricing

• Basic Plan: $49/package, includes high-resolution, web-ready files
• Premium Plan: $99/package, adds print-ready files and unlimited changes after download
• Enterprise Plan: $149/package, expands to include social media assets and mockup images

Pros

• Royalty-Free Logos: The AI logos generated are not subject to any royalty policy and can be used for any commercial or non-commercial intent
• Wix Integration: Logomaster AI has a partnership with Wix which allows for seamless third-party integration with your static website created on Wix

Cons

• Limited Free Version: The free version allows customization but requires payment for actual logo use
• Hidden Limitations on Pricing Tiers: The one-time payment option at $39 comes with certain limitations, which don’t allow you to make any logo revisions or choose a custom color for your logo unless you pay

Who is this best for?

Logomaster AI is best for startups, small businesses, and freelancers looking for a quick, easy, and affordable way to design a professional logo that aligns with their brand identity.

Key Features

• High-resolution and web-ready files as standard
• Unlimited changes available in certain packages
• Partnership with Wix for logo integration with your website

6. Brandmark

Brandmark is another AI logo generator which, in just 5-10 seconds, quickly generates unique and professional-looking logos based on the information you give, such as company name, slogan, and design preferences.

Beyond just logos, Brandmark is unique in that it offers design services for business cards, social media graphics, app icons, letterheads, and more, making it a comprehensive branding solution.

Pricing

• Free Plan: Allows you to generate and preview your logos, with no download access unless you opt for the paid plans below
• Basic Plan: $25/one-time, allows you to download logo in PNG format
• Designer Plan: $65/one-time, you get logo source files, brand style guide, and more brand kit items
• Enterprise Plan: $175/one-time, includes everything in the previous plans, with the addition of 10 original design concepts from Brandmark’s design team

Pros

• Full Copyright on All Projects: You get full copyright for your AI generated logos and design assets
• Unlimited Logo Revisions: Having the option for unlimited revisions allows for design changes and reiterations to be made without having to worry about hitting any limits
• Lifetime Access to Branding Tools: You get lifetime access to the full comprehensive suite of design tools to improve your business’ branding

Cons

• Costly Higher-Tier Plans: Higher-tier plans can be costly for small businesses or individuals

Who Is It Best For?

Brandmark is best suited for those looking for a no-frills, comprehensive design and branding solution for their businesses

Key Features

• Full copyright and unlimited logo revisions
• Comprehensive branding tools, including hundreds of brand assets

7. Logo.com

One of the first things you see when you visit Logo.com is the hundreds of logo templates displayed for each industry. Logo.com’s main selling point is its vast library of inspiring templates, icons, fonts, and colors.

Moreover, having the option to also create your brand guidelines, collaborate with brand boards with your team, and make quick revisions painlessly make it a great choice for an end-to-end brand creation suite.

Pricing

• Free Plan: Includes 5 logo designs and high-resolution file exports
• Logo Pro Plan: $12/month, includes unlimited logo revisions, business email, brand guidelines, website builder, and more brand kit features

Pros

• Large Library of Templates: Logo.com has a large number of niche-specific logo templates for you to get inspiration from and use as a launch board to craft your own business logo
• End-to-End Branding Solution: Provides tons of extra branding features such as domain registration, business email, one-page website builder, invoices, merchandise, and so much more
• Free Plan: Great to try out the platform and test downloading an AI generated logo before purchasing it

Cons

• Limited Free Plan: No revisions to your logo generated from the free plan
• Limited Customization Options: Despite having a large number of templates, the customization options for the logo builder itself are fairly limited when compared to its alternatives

Who Is It Best For?

Logo.com is great for entrepreneurs, small businesses, and large companies looking for a complete design and branding solution

Key Features

• Hundreds of industry-specific logo templates
• Complete branding solution with tons of features useful to get your business running

8. Designs AI

Designs.AI is an all-in-one design solution that provides several AI-powered tools for not just creating logos, but also AI-generating voiceovers, social media, text, banners, and so much more.

With extensive customization options, you can adjust logo backgrounds, select from a vast library of icons, and choose from popular Google Fonts.

Pricing

• Free Trial: You can try Designs AI for free, but to access all the design features, you’ll need the below plans
• Basic Plan: $29/month, create unlimited projects, access to AI voiceovers, AI design maker tools and much more
• Pro Plan: $69/month, includes everything from previous plans, access to 20 premium images per month, higher AI generation rates for image and text generation, and more
• Enterprise Plan: $199/month, includes access to 200 premium images, 5 team member seats, higher rates for image and text generation, and more

Pros

• Large Variety of Design Solutions: With AI generated voiceovers, social media copywriting, and logo generations, Designs AI really brings everything you need for your business design needs all in one place
• Unlimited Revisions: Designs AI offers unlimited revisions for the logos generated, which ensures peace of mind of not having to worry about any limits

Cons

• Low Quality of Logos Generated: The quality of the logos generated looks generic and underwhelming compared to what the other AI logo generator alternatives can offer

Who Is It Best For?

Designs.AI is ideal for businesses and individuals seeking a comprehensive design platform for all graphic and video brand assets (not just logos).

Key Features

• Complete design, branding, and social media kit
• Access to Google Fonts for branding needs
• Multiple export formats for logos (SVG, PNG, PDF, and JPG)

9. Tailor Brands

If you have a company or a small business, then Tailor Brands is the perfect solution for you to create unique logos and brand designs.

The most unique part of Tailor Brands remains beyond its logo creation capabilities, as it also provides additional features that include social media adaptation, legal, and branding services, ensuring a holistic approach to building your brand.

Pricing

• Free (But Paid Logo Access): Generating logos with Tailor Brands is completely free however, to actually get your access to them, you will need to purchase them from within the service, which varies depending on the logos generated

Pros

• Easy-to-Use Interface: The intuitive interface allows you to easily get started generating unique logos.
• Complete Business Solution: Beyond just logo creation, Tailor Brands offers services to create business cards, social media assets, register trademarks, EIN and LLC formation, business insurance, set up a business bank account, website, domain, and much more

Cons

• Limited Revisions Available: You will be restricted on the number of revisions (changes) you’re able to make on the logo that is generated, depending on the pricing plan you opt for

Who Is It Best For?

Tailor Brands is the perfect solution for businesses that need the complete set of features to build a successful venture, as well as for small businesses that want to grow further.

Key Features

• Wide range of customization options for logos
• Comprehensive set of business, and branding tools, even including legal services
• User-friendly platform, suitable for those without design experience

Conclusion

When looking for the best AI logo generator, it’s important to consider whether you’re looking for a tool that can cater to diverse branding needs or a more rapid, cost-effective solution.

The AI logo tools we’ve discussed in this guide each offer something and we encourage you to check out each of the tools to see which one fits your criteria.