I’ve worked in SEO and digital marketing long enough to watch Google pull the rug out from under us multiple times. I remember when ranking was about cramming keywords into H1s and pretending they sounded natural.
Then came the rise of EEAT, user signals, Core Web Vitals – all that crazy stuff.
But 2024? This was the year the ground really shifted.
Continue reading “Otterly – AI Search Monitoring: How to Master Visibility in the Age of AI Search”